SYSTEM all green source alexandani.com queue 12,403 pages p99 latency 184ms dataflirt.com · scraper/alexandani-com
RUN · 18 active pipelines · alexandani.com live

Alex and Ani data,
at warehouse scale.

We extract product listings, charm variations, material specs, pricing signals, and inventory status from alexandani.com. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Products extracted
14,291 /day
Price updates
42,105 /24h
Charm variations
8,930 /run
Active pipelines
18
Uptime
99.94%
Data Dictionary

Every field we extract from alexandani.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Product Listings objects from alexandani.com. All fields typed and schema-versioned.

skutitlecategorycollectionmaterialfinishpriceurldescriptionimage_urls
product_listings
● 200 OK
"sku": "A22EBHP01SG",
"title": "Harry Potter Glasses Expandable Wire Bangle",
"category": "Bracelets",
"collection": "Harry Potter",
"material": "Brass",
"finish": "Shiny Gold",
"price": 45.0,
"url": "https://www.alexandani.com/products/harry-potter-glasses-bangle"
# skutitlecategorycollectionmaterialfinish
1
2
3

Complete list of extractable fields for Pricing & Promos objects from alexandani.com. All fields typed and schema-versioned.

skubase_pricesale_pricediscount_pctpromo_codeclearancecurrencytimestampbuy_more_save_more
pricing_& promos
● 200 OK
"sku": "A22EBHP01SG",
"base_price": 45.0,
"sale_price": 31.5,
"discount_pct": 30,
"clearance": false,
"currency": "USD",
"timestamp": "2026-05-12T09:14:00Z"
# skubase_pricesale_pricediscount_pctpromo_codeclearance
1
2
3

Complete list of extractable fields for Inventory & Variants objects from alexandani.com. All fields typed and schema-versioned.

skuvariant_idsizecolourstock_statusquantity_availablebackorder_daterestock_alertis_customisable
inventory_& variants
● 200 OK
"sku": "A22EBHP01SG",
"variant_id": "394827162",
"size": "Expandable 2 to 3.5 inches",
"colour": "Gold",
"stock_status": "In Stock",
"quantity_available": 142,
"is_customisable": false
# skuvariant_idsizecolourstock_statusquantity_available
1
2
3

Complete list of extractable fields for Materials & Specs objects from alexandani.com. All fields typed and schema-versioned.

skumetal_typeplatingstone_typedimensionsweightclasp_typecare_instructionsnickel_free
materials_& specs
● 200 OK
"sku": "A22EBHP01SG",
"metal_type": "Brass",
"plating": "14k Gold Plated",
"stone_type": "None",
"dimensions": "Charm: 15mm x 12mm",
"clasp_type": "None - Expandable",
"nickel_free": true
# skumetal_typeplatingstone_typedimensionsweight
1
2
3

Complete list of extractable fields for Reviews & Ratings objects from alexandani.com. All fields typed and schema-versioned.

review_idskuratingreviewer_namedateverified_buyertitlebodyhelpful_votes
reviews_& ratings
● 200 OK
"review_id": "REV-9928374",
"sku": "A22EBHP01SG",
"rating": 5,
"reviewer_name": "Sarah M.",
"date": "2026-04-18",
"verified_buyer": true,
"title": "Perfect gift for a fan",
"body": "The gold finish is beautiful and it stacks well with my other bangles."
# review_idskuratingreviewer_namedateverified_buyer
1
2
3

Capabilities

Extracting the complete jewelry catalogue

Our Alex and Ani scraper captures the complex relationships between base bangles, individual charms, material finishes, and licensed collections. We handle the storefront rendering so you get clean structured data.

Full Catalogue Extraction

Title, description, dimensions, materials, finishes, and image URLs mapped to specific SKUs and variant IDs.

Dynamic Pricing Signals

Track base prices, markdown sales, clearance tags, and site-wide promotional discounts across the entire assortment.

Variant and Finish Mapping

Map parent products to their specific finishes (Rafaelian Gold, Shiny Silver) and sizes to ensure accurate SKU-level tracking.

Inventory Monitoring

Monitor stock availability, low-stock alerts, and out-of-stock statuses to estimate sales velocity and restock timelines.

Customer Review Mining

Extract star ratings, review text, and verified buyer flags to measure product sentiment and quality issues.

Licensed IP Collections

Isolate products belonging to specific licensed collections like Disney, Harry Potter, or NFL for targeted analysis.

Category and Taxonomy

Preserve the site navigation structure, capturing primary categories, sub-categories, and thematic collections.

Customisation Options

Identify products that support engraving or custom charm additions, capturing the configuration parameters.

Delta Change Detection

Compare daily runs to output only the SKUs that have changed price, stock status, or description.

// engagement pipeline

From product URLs to warehouse records

Brief in. Clean data out.

Define Scope
d 0

Provide target categories, specific collections, or full-site requirements. We design the extraction schema.

Pipeline Build
d 2–4

We configure Scrapy and Playwright crawlers to navigate the storefront, load dynamic variants, and handle pagination.

Validation & QA
d 4–6

Schema validation, null-rate checks, and variant mapping verification before full launch.

Delivery
ongoing

JSON, CSV, or Parquet pushed to S3, BigQuery, or Snowflake on your specified schedule.

Under the hood

Overcoming storefront extraction challenges

Modern eCommerce storefronts require specialised infrastructure to extract data reliably. Here is how we handle the technical hurdles.

pipeline-monitor · alexandani.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Dynamic variants
JavaScript hydration for finishes

Product pages load base information, but selecting a different finish or size triggers JavaScript hydration to update the SKU, price, and images. We use Playwright to execute these state changes and capture all valid combinations.

Pagination
Infinite scroll and lazy loading

Category pages often use infinite scroll or lazy-loaded grids. Our crawlers simulate user scrolling and intercept backend API responses to ensure complete coverage of the product list without missing items.

Anti-bot systems
Residential proxy rotation

Aggressive scraping triggers automated blocks. We route requests through US-based residential proxies with realistic TLS fingerprints and request headers to maintain uninterrupted access.

Change tracking
Hash-based diffing

We hash the output of each SKU record. Subsequent pipeline runs compare new hashes against the previous state, emitting only the records that have experienced a price, stock, or metadata change.

Schema resilience
Multi-selector fallback

Storefront themes change frequently. We extract data using a combination of JSON-LD structured data, frontend API interception, and CSS/XPath fallbacks to ensure the pipeline survives layout updates.

Applications

Who uses Alex and Ani data

Teams across industries use alexandani.com data to build competitive products and smarter operations.

01
Competitor Price Tracking

Jewelry retailers monitor promotional cadences, clearance cycles, and base price adjustments to optimise their own pricing strategies.

02
Assortment Planning

Merchandising teams analyse product mix, material ratios, and collection breadth to identify gaps in their own catalogues.

03
IP Licensing Analysis

Licensing agencies track the release frequency, pricing, and longevity of branded collections like Disney or Harry Potter.

04
Trend Forecasting

Analysts monitor the introduction of new charm styles, metal finishes, and seasonal themes to predict broader consumer jewelry trends.

05
Sentiment Analysis

Product teams aggregate review data to identify common complaints about tarnishing, clasp failures, or sizing issues.

06
Supply Chain Monitoring

Analysts track out-of-stock rates across specific materials or collections to infer supply chain constraints or high-demand signals.

Why DataFlirt

"Alex and Ani's catalogue represents a highly structured dataset of charm variations, licensed IPs, and material finishes, but requires dedicated infrastructure to track at scale."

Most engineering teams underestimate the investment required to track dynamic pricing and inventory across thousands of SKUs. DataFlirt absorbs the complexity of proxy rotation, JavaScript rendering, and storefront scraping so your team can focus on analysis, not infrastructure maintenance.

Technical Spec

Alex and Ani scraper - technical capabilities

Everything supported by our alexandani.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright execution to capture dynamic variant pricing and images
Supported
Variant mapping
Links base products to specific finishes, sizes, and SKUs
Supported
Infinite scroll handling
Simulated scrolling and API interception for category pages
Supported
Residential proxy rotation
ISP-grade US residential proxies to bypass rate limits
Supported
Delta change detection
Hash-based diffing to emit only updated records
Supported
Review extraction
Pagination through customer reviews with verified buyer flags
Supported
Webhook delivery
HTTP POST per updated record for real-time alerts
Supported
User purchase history
Requires authenticated customer account access
Partial
Loyalty program points
Customer-specific rewards balances are gated behind login
Partial
Infrastructure

Infrastructure powering the pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy orchestrates the crawl and manages deduplication, while Playwright handles JavaScript execution for variant selection and lazy loading.

Proxy Infrastructure

Requests are routed through US-based residential proxies with automated rotation and fingerprint spoofing to prevent automated blocks.

Cloud Orchestration

Pipelines are scheduled via Apache Airflow and executed on AWS infrastructure, with Prometheus and Grafana monitoring pipeline health.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested arrays for hierarchical product data
CSV
Flat tabular files ideal for spreadsheet analysis
XLS
Excel format for immediate business team consumption
Parquet
Columnar storage optimised for data warehouse ingestion
AWS S3
Direct upload to your configured bucket
Webhook
Real-time HTTP POST delivery per record
API
REST endpoint to query your extracted datasets
Snowflake
Direct ingestion via Stage and COPY INTO commands
BigQuery
Streamed directly into your GCP dataset
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About alexandani.com scraping, legality, and pipeline operations.

Ask us directly →
Can you extract all metal finishes for a single charm?

Yes. Our pipeline iterates through all available variant options on a product page, capturing the specific SKU, price, and image URL for each metal finish (e.g., Rafaelian Gold vs Shiny Silver).

How frequently can you update pricing data?

We can configure pipelines to run daily, weekly, or multiple times a day depending on your requirements. Daily runs are standard for monitoring promotional shifts.

Do you capture promotional codes or site-wide sales?

Yes. We extract visible promotional banners, clearance tags, and crossed-out base prices to calculate the exact discount percentage applied to each item.

Can you isolate specific licensed collections like Disney?

Yes. We extract the collection metadata and category breadcrumbs, allowing you to filter the dataset for specific intellectual properties or themes.

How do you handle out-of-stock items?

We capture the inventory status flag. If an item is out of stock, we record it as such rather than dropping it from the dataset, allowing you to track availability over time.

Can I get historical pricing data?

We begin tracking historical changes from the moment your pipeline is commissioned. We do not have retroactive historical data prior to pipeline activation.

$ dataflirt scope --new-project --source=alexandani.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Need a complete catalogue extract or continuous price monitoring? We design, build, and maintain the infrastructure. Define your schema today.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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