SYSTEM all green source apartmenttherapy.com queue 12,408 pages p99 latency 184ms dataflirt.com · scraper/apartmenttherapy-com
RUN | 31 active pipelines | apartmenttherapy.com live

Interior design data,
at warehouse scale.

We extract house tours, product recommendations, style categorisations, and high resolution image metadata from Apartment Therapy. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Articles extracted
45.2K /month
Images processed
312K /run
Product links
89.1K /week
Active pipelines
31
Uptime
99.98%
Data Dictionary

Every field we extract from apartmenttherapy.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for House Tours objects from apartmenttherapy.com. All fields typed and schema-versioned.

urltitleauthorpublish_datelocationsquare_footageyears_lived_instylerent_or_ownimage_urls
house_tours
● 200 OK
"url": "https://www.apartmenttherapy.com/brooklyn-apartment-tour-photos-12345",
"title": "A Colourful Brooklyn Apartment",
"location": "Brooklyn, New York",
"square_footage": 850,
"style": "Maximalist",
"rent_or_own": "Rent",
"years_lived_in": 3,
"image_urls": "['https://cdn.apartmenttherapy.info/v2/image/1.jpg', 'https://cdn.apartmenttherapy.info/v2/image/2.jpg']"
# urltitleauthorpublish_datelocationsquare_footage
1
2
3

Complete list of extractable fields for Shopping Guides objects from apartmenttherapy.com. All fields typed and schema-versioned.

urltitlecategoryproduct_nameproduct_brandproduct_priceaffiliate_urloriginal_urlimage_url
shopping_guides
● 200 OK
"url": "https://www.apartmenttherapy.com/best-sofas-2026",
"product_name": "Sven Sofa",
"product_brand": "Article",
"product_price": 1299.0,
"category": "Furniture",
"affiliate_url": "https://go.skimresources.com/?id=...",
"image_url": "https://cdn.apartmenttherapy.info/v2/image/sofa.jpg"
# urltitlecategoryproduct_nameproduct_brandproduct_price
1
2
3

Complete list of extractable fields for DIY Projects objects from apartmenttherapy.com. All fields typed and schema-versioned.

urltitledifficultycost_estimatetime_estimatematerials_liststep_by_stepauthorpublish_date
diy_projects
● 200 OK
"url": "https://www.apartmenttherapy.com/diy-painted-arch",
"title": "How to Paint an Arch",
"difficulty": "Beginner",
"cost_estimate": 45.0,
"time_estimate": "3 hours",
"materials_list": "["Painter's tape", 'Wall paint', 'Roller', 'String']",
"publish_date": "2026-03-12T14:30:00Z"
# urltitledifficultycost_estimatetime_estimatematerials_list
1
2
3

Complete list of extractable fields for Before and After objects from apartmenttherapy.com. All fields typed and schema-versioned.

urltitleroom_typebudgetdurationauthorbefore_image_urlsafter_image_urlstext_content
before_and after
● 200 OK
"url": "https://www.apartmenttherapy.com/kitchen-renovation-before-after",
"title": "A $5000 Kitchen Remodel",
"room_type": "Kitchen",
"budget": 5000,
"duration": "4 weeks",
"before_image_urls": "['https://cdn.apartmenttherapy.info/v2/image/b1.jpg']",
"after_image_urls": "['https://cdn.apartmenttherapy.info/v2/image/a1.jpg']"
# urltitleroom_typebudgetdurationauthor
1
2
3

Complete list of extractable fields for Authors objects from apartmenttherapy.com. All fields typed and schema-versioned.

author_idnamebiorolearticle_countsocial_linksfirst_publishedlast_publishedprofile_image_url
authors
● 200 OK
"author_id": "AT-AUTH-902",
"name": "Jane Doe",
"role": "House Tour Editor",
"article_count": 342,
"first_published": "2021-04-10",
"last_published": "2026-05-14",
"social_links": "['https://instagram.com/janedoe']"
# author_idnamebiorolearticle_countsocial_links
1
2
3

Capabilities

Everything you need from Apartment Therapy

Our scraper handles editorial layouts, lazy loaded galleries, and infinite scroll pagination to deliver clean, structured interior design intelligence.

House Tour Extraction

Extract square footage, location, rent versus own status, years lived in, and interior design style from unstructured tour introductions.

High Resolution Image Scraping

Bypass lazy loading to capture the highest resolution image URLs available in the CDN for every gallery and article.

Affiliate Link Unrolling

Resolve Skimlinks and other affiliate redirect URLs to capture the actual target retailer and product page.

DIY Project Structuring

Parse editorial text into structured arrays for materials, time estimates, cost estimates, and step by step instructions.

Category and Tag Mapping

Extract and normalise Apartment Therapy's internal taxonomy for room types, colours, and design styles.

Before and After Pairs

Align image sets and extract budget and timeline metrics from renovation case studies.

Author Tracking

Monitor prolific contributors, track their publication velocity, and extract biographical metadata.

Infinite Scroll Pagination

Execute JavaScript to trigger infinite scroll events and capture complete historical archives of category pages.

Scheduled Updates

Configure continuous pipelines to track new content publication at daily or hourly cadences.

// engagement pipeline

From URL list to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide category URLs, author profiles, or search terms. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Scrapy and Playwright crawlers, handle infinite scroll, and set up DOM parsing rules.

Validation & QA
d 4–6

Schema validation, null rate checks, and image URL verification before full launch.

Delivery
ongoing

JSON, CSV, or Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our pipeline handles editorial complexity

Extracting structured data from an editorial CMS requires heavy DOM normalisation. Here is how we maintain pipeline stability.

pipeline-monitor · apartmenttherapy.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
JavaScript rendering
Playwright for lazy loaded galleries

Apartment Therapy uses heavy lazy loading for high resolution images to optimise page speed. We run full Playwright browser sessions with scroll simulation to trigger image hydration in the DOM.

Pagination
Infinite scroll handling

Category pages rely on infinite scroll rather than static pagination. Our crawlers intercept XHR requests and simulate scroll events to exhaust the content feed reliably.

Link resolution
Following affiliate redirects

Shopping guides use Skimlinks and other affiliate networks. We follow 301 and 302 redirects to capture the final destination URL, revealing the actual brand and product.

Schema stability
Normalising editorial layouts

Editorial content varies wildly in structure. We use multi layer fallback chains and natural language heuristics to extract consistent metrics like square footage from unstructured paragraphs.

Anti bot layer
Bypassing WAF protections

We utilise residential ISP proxies and realistic browser fingerprints to bypass basic Cloudflare and WAF protections without triggering rate limits.

Applications

Who uses Apartment Therapy data

Teams across industries use apartmenttherapy.com data to build competitive products and smarter operations.

01
Trend Analysis

Interior design brands analyse colour palettes, styles, and furniture types across thousands of house tours to forecast consumer trends.

02
Affiliate Intelligence

Retailers track competitor brand mentions and product placements within shopping guides and editorial recommendations.

03
Real Estate Marketing

Agencies extract staging inspiration and correlate design styles with specific neighbourhoods and square footage metrics.

04
AI Image Model Training

Machine learning teams ingest high resolution interior images mapped to style and room type metadata to train generative models.

05
Content Strategy

Publishers identify high engagement DIY topics, average project costs, and time investments to inform their own editorial calendars.

06
Brand Sponsorship Tracking

Marketing teams detect sponsored posts and brand partnerships to analyse competitor media spend and placement strategy.

Why DataFlirt

"Apartment Therapy holds a decade of interior design trends, but extracting consistent metadata from editorial content requires heavy DOM normalisation."

Editorial sites present unique scraping challenges: inconsistent article templates, heavily lazy loaded image galleries, and infinite scroll pagination. DataFlirt handles the JavaScript execution and schema mapping so your data science team receives clean, normalised records ready for analysis.

Technical Spec

Apartment Therapy scraper technical capabilities

Everything supported by our apartmenttherapy.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions required for lazy loaded images and infinite scroll
Supported
Affiliate link resolution
Follows redirects to capture final brand URLs
Supported
High res image capture
Extracts maximum resolution CDN URLs rather than thumbnails
Supported
Article text extraction
Clean HTML to markdown or plain text conversion
Supported
Author metadata
Captures bio, social links, and publication history
Supported
Metadata normalisation
Extracts sq ft and budget from unstructured text
Supported
Residential proxy rotation
ISP grade IPs to prevent WAF blocking
Supported
Change detection
Hash based diffing for updated articles
Supported
User saved folders
Requires user authentication and session cookies
Partial
Email newsletter content
Content distributed exclusively via email campaigns
Partial
Infrastructure

Infrastructure powering the pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles crawl orchestration and deduplication. Playwright handles JavaScript rendering, scroll events, and interaction flows required for editorial sites.

Residential Proxy Infrastructure

We maintain pools of residential ISP proxies to bypass WAF protections and rate limits during high volume historical archive extractions.

Cloud-Native Orchestration

Pipelines run on AWS Lambda and ECS. Airflow handles scheduling, dependency management, and SLA alerting. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline delimited or nested schema versioned per run
CSV
Flat file with typed columns
XLS
Excel compatible format for analyst teams
Parquet
Columnar format for BigQuery, Snowflake, Athena
AWS S3
Direct bucket delivery compatible with any data lake
Webhook
HTTP POST per record for real time downstream processing
API
REST endpoints to query extracted datasets
Postgres
Upsert into your existing schema
BigQuery
Streamed directly into your dataset
Snowflake
Stage and COPY INTO workflow
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About apartmenttherapy.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping Apartment Therapy legal?

Scraping publicly available editorial content is generally permissible. DataFlirt targets only public, non authenticated articles, images, and metadata. We do not extract personal user data or circumvent authentication walls. Clients should review terms of service and consult legal counsel for specific use cases.

How do you extract high res images?

We use Playwright to simulate user scrolling, which triggers the lazy loading scripts. We then capture the network requests or parse the hydrated DOM to extract the highest resolution CDN URLs available.

Can you resolve affiliate links to the actual retailer?

Yes. Our crawlers follow the HTTP 301 and 302 redirect chains generated by Skimlinks and other affiliate networks to record the final destination URL, brand, and product page.

How do you handle inconsistent article layouts?

Editorial sites lack strict schemas. We use multi layer CSS and XPath selectors combined with regex and natural language processing heuristics to extract consistent fields like budget, square footage, and location from varied text formats.

How fresh is the data?

We can configure pipelines to poll category feeds and author pages at hourly cadences, ensuring new articles and house tours are extracted within 60 minutes of publication.

Can I get historical archives of DIY projects?

Yes. We can execute a one off historical crawl to extract all accessible past content within specific categories, followed by a continuous pipeline for new publications.

What is the minimum viable engagement?

Our smallest packages start at a defined category or author list with weekly delivery. For full site archives or custom schema requirements, we price based on volume and delivery frequency.

$ dataflirt scope --new-project --source=apartmenttherapy.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a full archive of House Tours or a continuous feed of new DIY projects, we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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