SYSTEM all green source asos.com queue 22,640 pages p99 latency 168ms dataflirt.com · scraper/asos-com
RUN · 127 active pipelines · asos.com live

ASOS data,
at warehouse scale.

We extract product listings, pricing signals, sale event windows, size-level availability, brand intelligence, and customer reviews from ASOS. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Products extracted
1.1M /day
Price updates
5.4M /24h
Review records
290K /run
Active pipelines
127
Uptime
99.95%
Data Dictionary

Every field we extract from asos.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Product Listings objects from asos.com. All fields typed and schema-versioned.

product_idtitlebrandgenderage_groupcategorysub_categorycolourpatternpricerrpcurrencydiscount_pctsale_flagnew_in_flagsizes_availablesizes_sold_outratingreview_countdescriptioncare_instructionsfabric_compositionimage_urlsvariant_countpage_url
product_listings
● 200 OK
"product_id": "204871293",
"title": "ASOS DESIGN oversized linen blazer in stone",
"brand": "ASOS DESIGN",
"price": 55.00,
"currency": "GBP",
"discount_pct": 30,
"sale_flag": true,
"sizes_available": "["XS","S","M","L"]",
"sizes_sold_out": "["XL","XXL"]"
# product_idtitlebrandgenderage_groupcategory
1
2
3

Complete list of extractable fields for Pricing & Sale Events objects from asos.com. All fields typed and schema-versioned.

product_idpricerrpdiscount_pctdiscount_abssale_flagsale_labelstudent_discount_eligiblemarketcurrencyprice_timestamp
pricing_& sale events
● 200 OK
"product_id": "204871293",
"price": 55.00,
"rrp": 78.00,
"discount_pct": 30,
"sale_flag": true,
"sale_label": "Up to 50% off",
"student_discount_eligible": true,
"market": "GB",
"price_timestamp": "2026-05-12T11:30:00Z"
# product_idpricerrpdiscount_pctdiscount_abssale_flag
1
2
3

Complete list of extractable fields for Reviews & Fit Feedback objects from asos.com. All fields typed and schema-versioned.

review_idproduct_idreviewer_nameverified_purchasestar_ratingreview_bodyreview_datehelpful_votesfit_feedbacksize_purchasedheight_cmoverall_fitimage_urls
reviews_& fit feedback
● 200 OK
"review_id": "ASOS-R72948301",
"product_id": "204871293",
"star_rating": 5,
"fit_feedback": "True to size",
"size_purchased": "M",
"height_cm": 168,
"overall_fit": "Just right",
"helpful_votes": 43
# review_idproduct_idreviewer_nameverified_purchasestar_ratingreview_body
1
2
3

Complete list of extractable fields for Brand Intelligence objects from asos.com. All fields typed and schema-versioned.

brand_namebrand_idbrand_typetotal_productsavg_priceavg_ratinggender_splitcategory_mixnew_in_count_30dsale_rate_pctbrand_url
brand_intelligence
● 200 OK
"brand_name": "Topshop",
"brand_id": "7982",
"brand_type": "third_party",
"total_products": 1842,
"avg_price": 42.50,
"avg_rating": 4.2,
"new_in_count_30d": 214,
"sale_rate_pct": 38
# brand_namebrand_idbrand_typetotal_productsavg_priceavg_rating
1
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Capabilities

Everything you need from ASOS — nothing you don't

Our ASOS scraper covers the full platform: product detail pages, size-level availability, sale event tracking, multi-market pricing, brand intelligence, and fit-feedback reviews — with JavaScript rendering and anti-bot circumvention built in.

Full Product Data Extraction

Title, brand, gender, category, colour, pattern, fabric composition, care instructions, and images — scraped at product ID level across all ASOS categories and own-label brands.

Sale Event & Discount Tracking

Monitor everyday prices, RRP, sale discount percentages, sale labels, and student discount eligibility — timestamped per crawl across all ASOS markets.

Size-Level Availability

Track which sizes are in stock and which are sold out per product and colour variant — enabling size curve analysis, sell-through research, and demand signal extraction.

Review Mining with Fit Feedback

Full review corpus including fit feedback (true to size, runs small/large), size purchased, and reviewer height — uniquely rich signals for fashion sizing intelligence.

Brand Landscape Intelligence

Extract brand-level aggregates: total product counts, average prices, new-in velocity, sale rate, and category mix — mapping ASOS's brand ecosystem for competitive research.

Multi-Market Pricing

Monitor pricing across ASOS's UK, US, AU, DE, FR, and other market storefronts — with currency-normalised comparison and market-specific sale flag detection.

New-In Velocity Tracking

Monitor new product introduction rates by brand, category, and gender — a leading indicator of fashion trend direction and brand investment focus.

Search & Category Scraping

Track product position, sponsored placement, and Trending, Sale, and New In badge capture across any ASOS search query or category page.

Scheduled + Streaming Modes

Run one-off bulk exports or configure continuous pipelines at hourly, daily, or real-time cadences with change-detection diffing.

// engagement pipeline

From product ID list to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide product ID lists, category URLs, brand names, or keyword sets. We design the extraction schema and market coverage together.

Pipeline Build
d 2–4

We configure Scrapy / Playwright crawlers, proxy rotation, session management, and multi-market context switching for asos.com.

Validation & QA
d 4–6

Schema validation, size availability checks, price-outlier detection, and review-count sampling before full launch.

Delivery
ongoing

JSON / CSV / Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our ASOS pipeline handles the hard parts

ASOS's platform combines heavy React rendering, multi-market pricing contexts, size-availability APIs, and sophisticated bot detection. Here's how we stay resilient.

pipeline-monitor · asos.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Anti-bot layer
Residential proxy rotation + fingerprint spoofing

ASOS's bot detection analyses TLS fingerprints, browser headers, cookie sessions, and IP reputation. Our crawlers use residential ISP proxies matched to the target market — GB proxies for asos.com, US proxies for the US storefront — with realistic browser fingerprints and randomised request timing.

JavaScript rendering
Full Playwright execution for React-rendered pages

ASOS product pages, size selectors, and pricing panels are fully React-rendered. We run complete Playwright browser sessions with JavaScript execution and dynamic panel hydration — capturing size availability and sale badge data that headless HTTP clients miss entirely.

Multi-market context
Market-specific pricing and availability per storefront

ASOS prices, currencies, and size availability differ across its UK, US, AU, DE, and FR storefronts. We manage separate crawl contexts per market — including locale headers, currency parameters, and market-specific cookie sessions — to deliver accurate, market-native data.

Schema stability
Resilient selectors with fallback chains

ASOS's React front-end updates frequently. Our selector strategy uses multiple fallback chains per field — CSS selectors, data-attribute targeting, structured data (LD+JSON), and API response parsing — so a front-end deploy doesn't break your data feed overnight.

Monitoring & alerting
24/7 pipeline health with anomaly detection

Every run emits structured logs to our observability stack. We alert on null-rate spikes, price outliers, size-availability anomalies, and coverage drops — and respond before you notice. SLA uptime is contractual, not aspirational.

Applications

Who uses ASOS data — and how

Teams across industries use asos.com data to build competitive products and smarter operations.

01
Fashion Price Intelligence

Apparel brands, retailers, and pricing teams track ASOS pricing, sale discount depths, and promotional timing to benchmark positioning across the fast-fashion market.

02
Size Curve & Sell-Through Analysis

Fashion analysts and merchandisers extract size-level availability signals across categories and brands to infer sell-through rates and demand curves by size — without needing access to internal sales data.

03
Trend & New-In Velocity Research

Trend forecasters and product teams track new product introduction rates by category, colour, pattern, and brand to identify emerging trends before they peak in consumer demand.

04
AI & Visual Search Training Data

ML teams use ASOS product images, colour tags, and style attributes to train fashion visual search models, outfit recommendation engines, and garment classification systems.

05
Brand Competitive Intelligence

Brand strategy teams extract ASOS brand-level metrics — new-in velocity, sale rate, average pricing, and review scores — to benchmark their own ASOS presence against competitors.

06
Investor & Analyst Due Diligence

PE firms and equity analysts track ASOS category pricing trends, promotional intensity, and brand mix shifts to evaluate fashion eCommerce companies and sector dynamics.

Why DataFlirt

"ASOS lists over 85,000 products and introduces thousands of new items weekly — making it one of the densest and fastest-moving fashion datasets available for trend and pricing intelligence."

Reliable ASOS scraping requires React rendering, multi-market proxy context management, size-availability API handling, and daily selector maintenance across a rapidly-evolving front-end. DataFlirt absorbs that complexity so your team focuses on the insights.

Technical Spec

ASOS scraper — technical capabilities

Everything supported by our asos.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions — required for product pages, size selectors, and pricing panels
Supported
CAPTCHA bypass
Automated 2Captcha + CapSolver integration with fallback to manual queue
Supported
Residential proxy rotation
Market-matched residential IPs (GB / US / AU / DE) rotated per request
Supported
Multi-market pricing
Separate crawl contexts per ASOS storefront with locale headers and currency parameters
Supported
Size-level availability
Available and sold-out sizes captured per product and colour variant per run
Supported
Sale event detection
Sale flag, discount percentage, sale label, and student discount eligibility captured per run
Supported
New-in velocity tracking
New product introduction captured per run; time-series of new-in count available from pipeline start
Supported
Fit feedback extraction
Reviewer fit feedback, size purchased, and height data extracted from review corpus
Supported
Brand intelligence aggregation
Brand-level aggregates computed across product, pricing, and review data
Supported
Change detection (diffs)
Hash-based diff: only emit records with changed fields since last run
Supported
Webhook delivery
HTTP POST per record or batch — useful for real-time pricing and availability workflows
Supported
ASOS account data
Personalised Premier offers and order history require authenticated session credentials
Partial
Infrastructure

Infrastructure powering the ASOS pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles crawl orchestration, deduplication, and retry logic. Playwright handles React rendering, cookie sessions, and dynamic size-selector interactions. Combined via scrapy-playwright middleware.

Residential Proxy Infrastructure

We maintain market-matched pools of residential ISP proxies for each ASOS storefront region. Rotation happens per-request with sticky sessions where market-context continuity is required.

Cloud-Native Orchestration

Pipelines run on AWS Lambda (burst) and ECS (sustained). Airflow handles scheduling, dependency management, and SLA alerting. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested — schema versioned per run
CSV
Flat file with typed columns — Excel/Sheets compatible
Parquet
Columnar format for BigQuery, Snowflake, Athena
S3
Direct bucket delivery — compatible with any data lake
BigQuery
Streamed directly into your dataset with schema auto-detect
Webhook
HTTP POST per record for real-time downstream processing
Postgres
Upsert into your existing schema with conflict resolution
Snowflake
Stage + COPY INTO workflow — incremental or full-replace
// faq

Common questions.

About asos.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping ASOS legal?

Scraping publicly available information from ASOS is generally permissible under applicable law in the UK and US — reinforced by the hiQ v. LinkedIn ruling and similar precedents. DataFlirt targets only public, non-authenticated product, pricing, and review data. We do not extract personal data, circumvent authentication walls, or violate GDPR. We recommend clients review ASOS's ToS independently and consult legal counsel for specific use cases.

Which ASOS markets do you support?

We support the UK (asos.com), US, Australia, Germany, France, and other ASOS storefronts from unified pipelines with market-specific proxy contexts. Output includes market, currency, and locale fields for each record, enabling direct cross-market comparison.

Can you track size-level sell-through as a proxy for demand?

Yes. We capture available and sold-out sizes per product and colour variant on every run. Tracking how size availability changes over time — particularly when smaller or larger sizes sell through first — gives you a granular demand curve signal without access to ASOS's internal sales data.

How frequently can you refresh pricing data during sale events?

During major sale events like Black Friday or seasonal clearance, we can increase crawl cadence to hourly for your defined product set — capturing price movements and sell-through signals as they happen.

Can I request a sample dataset before committing?

Absolutely. We provide a sample run of up to 500 products or 50 category pages as part of the pre-engagement scoping process — so you can validate schema fit, field completeness, and data quality before signing any contract.

$ dataflirt scope --new-project --source=asos.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off fashion catalogue export or a continuous pricing, size availability, and trend monitoring feed — we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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