SYSTEM all green source dunelm.com queue 12,491 URLs p99 latency 185ms dataflirt.com · scraper/dunelm-com
RUN - 42 active pipelines - dunelm.com live

Dunelm catalogue data,
at warehouse scale.

We extract furniture listings, bedding variations, pricing signals, store-level stock data, and reviews from Dunelm. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Products extracted
142K /day
Stock updates
1.8M /24h
Review records
45K /run
Active pipelines
42
Uptime
99.98%
Data Dictionary

Every field we extract from dunelm.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Product Listings objects from dunelm.com. All fields typed and schema-versioned.

skutitlebrandcategorysub_categorypriceoriginal_pricecurrencydescriptioncompositioncare_instructionsdimensionsimage_urlsproduct_url
product_listings
● 200 OK
"sku": "100018472",
"title": "Dorma Winchester Bedspread",
"brand": "Dorma",
"price": 120.0,
"currency": "GBP",
"category": "Bedding > Bedspreads",
"composition": "100% Cotton",
"dimensions": "235cm x 235cm"
# skutitlebrandcategorysub_categoryprice
1
2
3

Complete list of extractable fields for Pricing & Stock objects from dunelm.com. All fields typed and schema-versioned.

skubase_pricecurrent_pricediscount_pctis_clearancehome_delivery_availableclick_collect_availablestock_statuslow_stock_warningprice_timestamp
pricing_& stock
● 200 OK
"sku": "100018472",
"current_price": 120.0,
"discount_pct": 0,
"is_clearance": false,
"home_delivery_available": true,
"click_collect_available": true,
"stock_status": "In Stock",
"price_timestamp": "2026-05-12T09:14:00Z"
# skubase_pricecurrent_pricediscount_pctis_clearancehome_delivery_available
1
2
3

Complete list of extractable fields for Store Inventory objects from dunelm.com. All fields typed and schema-versioned.

skustore_idstore_namepostcodedistance_milesavailable_qtycollection_timestatuslast_checked
store_inventory
● 200 OK
"sku": "100018472",
"store_name": "Nottingham",
"postcode": "NG7 2UU",
"available_qty": 14,
"collection_time": "Available in 3 hours",
"status": "In Stock",
"last_checked": "2026-05-12T09:15:00Z"
# skustore_idstore_namepostcodedistance_milesavailable_qty
1
2
3

Complete list of extractable fields for Variations objects from dunelm.com. All fields typed and schema-versioned.

parent_skuvariant_skucoloursizepricestock_statusimage_urlswatch_url
variations
● 200 OK
"parent_sku": "100018470",
"variant_sku": "100018472",
"colour": "Navy",
"size": "Double",
"price": 120.0,
"stock_status": "In Stock"
# parent_skuvariant_skucoloursizepricestock_status
1
2
3

Complete list of extractable fields for Reviews objects from dunelm.com. All fields typed and schema-versioned.

review_idskureviewer_namestar_ratingreview_titlereview_bodyreview_daterecommended_flag
reviews
● 200 OK
"review_id": "REV-99281",
"sku": "100018472",
"star_rating": 5,
"review_title": "Luxurious feel",
"review_body": "Excellent quality bedspread, very warm.",
"review_date": "2026-04-10",
"recommended_flag": true
# review_idskureviewer_namestar_ratingreview_titlereview_body
1
2
3

Capabilities

Everything you need from Dunelm - nothing you don't

Our Dunelm scraper handles every layer of the platform: homewares listings, dynamic pricing, store-level stock tracking, and the review corpus - with JavaScript rendering and session management built in.

Full Product Data Extraction

Title, dimensions, composition, care instructions, images, and category paths scraped at SKU level.

Real-Time Price Tracking

Capture current price, clearance flags, and promotional discounts across the entire homewares range.

Click & Collect Stock Intelligence

Extract store-level inventory data for any UK postcode, tracking collection times and stock depth.

Variant Matrix Mapping

Map complex parent-child relationships for bedding sizes, curtain measurements, and furniture finishes.

Made to Measure Data

Extract base pricing matrices for custom curtains and blinds based on fabric and dimension inputs.

Review & Rating Mining

Full review text, star ratings, and recommendation flags paginated across all product review pages.

Category & Navigation Scraping

Traverse the entire Dunelm taxonomy to track new product launches and category expansions.

Automated Postcode Injection

Simulate user location context to access accurate local store availability and delivery estimates.

Scheduled + Streaming Modes

Run one-off bulk exports or configure continuous pipelines at hourly, daily, or weekly cadences.

// engagement pipeline

From SKU list to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide category URLs, SKU lists, or specific UK postcodes for store-level stock tracking. We design the schema.

Pipeline Build
d 2–4

We configure Scrapy / Playwright crawlers, UK proxy rotation, and session management for dunelm.com.

Validation & QA
d 4–6

Schema validation, null-rate checks, price-outlier detection, and variant mapping verification before launch.

Delivery
ongoing

JSON / CSV / Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our Dunelm pipeline handles the hard parts

Tracking store-level stock and dynamic variations requires serious infrastructure. Here is how we stay resilient.

pipeline-monitor · dunelm.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Anti-bot layer
UK residential proxy rotation

Retailers block automated traffic. Our crawlers use residential ISP proxies localised to the UK with realistic browser fingerprints and full cookie session management to ensure uninterrupted extraction.

JavaScript rendering
Full Playwright execution for SPA content

Dunelm product pages and stock widgets are heavily JavaScript-rendered. We run full Playwright browser sessions with JavaScript execution to capture dynamic pricing and availability.

Localised context
Postcode session injection

Click & Collect availability requires local context. We automate postcode injection into the browser session to accurately extract store-level stock data for specific UK regions.

Schema stability
Resilient selectors with fallback chains

Our selector strategy uses multiple fallback chains per field, including CSS selectors, XPath, and structured data extraction, so layout changes do not break your data pipeline.

Change detection
Only re-scrape what has changed

For large SKU catalogues, we maintain a hash index of last-seen values per field. Subsequent runs only push diffs, reducing compute cost and downstream processing load.

Applications

Who uses Dunelm data - and how

Teams across industries use dunelm.com data to build competitive products and smarter operations.

01
Price Intelligence

Retailers monitor Dunelm pricing, clearance events, and promotional windows to maintain competitive positioning.

02
Assortment Planning

Merchandisers track category expansion in homewares and furniture to identify trending product types.

03
Supply Chain & Stock Monitoring

Correlate Click & Collect stock levels across UK regions to estimate inventory velocity and demand.

04
Brand Monitoring

Textile and furniture brands track how their products are positioned, priced, and reviewed on Dunelm.

05
Market Share Analysis

Analysts evaluate Dunelm product catalogue scale versus competitors like John Lewis and Next.

06
AI Training Data

ML teams use structured product descriptions, dimensions, and composition data to train retail NLP models.

Why DataFlirt

"Dunelm's catalogue represents a massive node in the UK homewares market, but tracking store-level stock and dynamic variations requires serious infrastructure."

Extracting accurate data from Dunelm means handling complex variant matrices, simulating local UK postcodes for store inventory, and rendering heavy JavaScript for pricing. DataFlirt absorbs that complexity, delivering clean, structured records so your engineering team can focus on data modelling rather than maintaining scrapers.

Technical Spec

Dunelm scraper - technical capabilities

Everything supported by our dunelm.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions required for stock and price widgets
Supported
UK Residential proxies
ISP-grade residential IPs from UK pools to simulate local traffic
Supported
Click & Collect inventory
Store-level stock data via postcode session injection
Supported
Variant/variation mapping
Parent to child SKU relationships for sizes and colours
Supported
Review pagination
Full review corpus extraction across all product pages
Supported
Change detection (diffs)
Hash-based diff: only emit records with changed fields
Supported
Webhook delivery
HTTP POST per record or batch for downstream pipelines
Supported
User order history
Gated data requires customer account credentials
Partial
Saved basket data
Requires persistent authenticated user sessions
Partial
Infrastructure

Infrastructure powering the Dunelm pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles crawl orchestration, deduplication, and retry logic. Playwright handles JavaScript rendering, cookie sessions, and interaction flows. Combined via scrapy-playwright middleware.

UK Proxy Infrastructure

We maintain pools of residential ISP proxies localised to the UK. Rotation happens per-request with sticky sessions where required to prevent blocks.

Cloud-Native Orchestration

Pipelines run on AWS Lambda (burst) and ECS (sustained). Airflow handles scheduling, dependency management, and SLA alerting. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested - schema versioned per run
CSV
Flat file with typed columns - Excel/Sheets compatible
XLS
Legacy spreadsheet format for business teams
Parquet
Columnar format for BigQuery, Snowflake, Athena
AWS S3
Direct bucket delivery - compatible with any data lake
Webhook
HTTP POST per record for real-time downstream processing
API
REST endpoints to query your extracted catalogue
BigQuery
Streamed directly into your dataset with schema auto-detect
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About dunelm.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping Dunelm legal?

Scraping publicly available information from Dunelm is generally permissible. DataFlirt targets only public, non-authenticated product, pricing, and review data. We do not extract personal data or circumvent authentication walls.

How do you extract Click & Collect stock?

We automate the injection of specific UK postcodes into the session context to accurately extract store-level stock data and collection times for regional queries.

Can you handle Made to Measure pricing?

Yes. We can script inputs for dimensions and fabrics to extract base pricing matrices for custom curtains and blinds.

How fresh is the stock data?

We can configure hourly pipelines for high-velocity SKUs. Full catalogue refreshes typically complete within a 12-hour window.

Do you extract all product variations?

Yes. We map parent-child relationships for all sizes, colours, and finishes, ensuring complete matrix coverage.

What is the minimum viable engagement?

Our smallest packages start at a defined SKU list or specific category with weekly delivery. We price based on volume and delivery frequency.

Can I request a sample dataset?

Yes. We provide a sample run of up to 500 SKUs as part of the pre-engagement scoping process so you can validate schema fit and data quality.

$ dataflirt scope --new-project --source=dunelm.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off catalogue dump or a continuous stock-monitoring feed across the UK - we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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