SYSTEM all green source ellos.se queue 12,408 pages p99 latency 184ms dataflirt.com · scraper/ellos-se
RUN · 42 active pipelines · ellos.se live

Ellos.se data,
at warehouse scale.

We extract furniture listings, material specifications, variant matrices, and campaign pricing from Ellos.se. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Products extracted
114K /day
Price updates
248K /24h
Stock signals
412K /run
Active pipelines
42
Uptime
99.98%
Data Dictionary

Every field we extract from ellos.se

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Product Listings objects from ellos.se. All fields typed and schema-versioned.

product_idtitlebrandcategorysub_categorydescriptionmaterialdimensionsweightcare_instructionsimage_urlspage_url
product_listings
● 200 OK
"product_id": "1639402",
"title": "Soffa Leone 3-sits",
"brand": "Ellos Home",
"category": "Furniture",
"sub_category": "Sofas",
"material": "Linen blend",
"dimensions": "W220 x D90 x H85 cm",
"page_url": "https://www.ellos.se/ellos-home/soffa-leone-3-sits/1639402"
# product_idtitlebrandcategorysub_categorydescription
1
2
3

Complete list of extractable fields for Pricing & Stock objects from ellos.se. All fields typed and schema-versioned.

product_idvariant_idprice_sekoriginal_price_sekdiscount_pctcampaign_namein_stockstock_quantitydelivery_time_daysscraped_at
pricing_& stock
● 200 OK
"product_id": "1639402",
"variant_id": "1639402-01",
"price_sek": 8999.0,
"original_price_sek": 11999.0,
"discount_pct": 25,
"campaign_name": "Spring Home Sale",
"in_stock": true,
"delivery_time_days": "5-7"
# product_idvariant_idprice_sekoriginal_price_sekdiscount_pctcampaign_name
1
2
3

Complete list of extractable fields for Variants objects from ellos.se. All fields typed and schema-versioned.

product_idvariant_idcolourcolour_codesizeskueanswatch_image_urlis_primary_variant
variants
● 200 OK
"product_id": "1639402",
"variant_id": "1639402-01",
"colour": "Beige",
"colour_code": "01",
"size": "3-sits",
"sku": "ELL-1639402-01",
"is_primary_variant": true
# product_idvariant_idcolourcolour_codesizesku
1
2
3

Complete list of extractable fields for Reviews & Ratings objects from ellos.se. All fields typed and schema-versioned.

review_idproduct_idratingreviewer_namereview_datetitletexthelpful_votesverified_buyer
reviews_& ratings
● 200 OK
"review_id": "REV-99281",
"product_id": "1639402",
"rating": 4.5,
"reviewer_name": "Anna S.",
"review_date": "2023-10-14",
"text": "Valdigt fin och bekvam soffa. Fargen stammer overens med bilden.",
"verified_buyer": true
# review_idproduct_idratingreviewer_namereview_datetitle
1
2
3

Complete list of extractable fields for Category Taxonomy objects from ellos.se. All fields typed and schema-versioned.

category_idcategory_nameparent_categoryurl_slugbreadcrumbtotal_productsmeta_titlemeta_description
category_taxonomy
● 200 OK
"category_id": "CAT-301",
"category_name": "Soffor",
"parent_category": "Mobler",
"url_slug": "/hem-inredning/mobler/soffor",
"total_products": 412,
"breadcrumb": "Hem & Inredning > Mobler > Soffor"
# category_idcategory_nameparent_categoryurl_slugbreadcrumbtotal_products
1
2
3

Capabilities

Everything you need from Ellos.se - nothing you don't

Our Ellos.se scraper handles dynamic variant loading, Swedish localisation, campaign pricing logic, and stock depth tracking - with JavaScript rendering and session management built in.

Furniture & Homeware Extraction

Title, description, dimensions, materials, care instructions, and brand attribution across all Ellos Home categories.

Variant Matrix Mapping

Extract all colour and size combinations per parent product, linking specific SKUs to their respective images and prices.

Dynamic Pricing & Campaigns

Capture base price, discounted price, discount percentage, and active campaign badges in SEK.

Stock & Delivery Signals

Monitor variant-level stock status and estimated delivery windows directly from the Swedish frontend.

High-Resolution Images

Extract primary, gallery, and variant-specific image URLs at maximum resolution.

Review & Rating Mining

Aggregate customer feedback, star ratings, and review text to gauge product sentiment and quality.

Category & Taxonomy Crawling

Map the full Ellos.se site structure, capturing breadcrumbs and category-level product counts.

Swedish Localisation Handling

Native parsing of Swedish date formats, currency symbols, and specific measurement units.

Scheduled + Streaming Modes

Run one-off bulk exports or configure continuous pipelines at hourly, daily, or real-time cadences with change-detection diffing.

// engagement pipeline

From category URL to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide category URLs, brand filters, or search terms. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Scrapy / Playwright crawlers, proxy rotation, session management, and CAPTCHA handling for ellos.se.

Validation & QA
d 4–6

Schema validation, null-rate checks, price-outlier detection, and variant mapping verification before full launch.

Delivery
ongoing

JSON / CSV / Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our Ellos.se pipeline handles the hard parts

European e-commerce sites employ strict rate limiting and complex front-end architectures. Here is how we ensure reliable data delivery.

pipeline-monitor · ellos.se · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Geo-targeted proxies
Swedish residential IP routing

Ellos.se serves localised content and blocks aggressive non-Nordic traffic. We route requests through Swedish residential proxies to ensure accurate SEK pricing and avoid geo-blocking.

Dynamic variant loading
Playwright execution for SKU matrices

Selecting a colour or size on Ellos.se triggers asynchronous XHR requests to update price, stock, and images. We use Playwright to simulate these interactions and capture the full variant matrix.

Campaign state management
Handling session-based discounts

Certain discounts or Klubbpris offers require specific session states or cookies. Our crawlers manage cookie jars to extract both standard and campaign pricing accurately.

Schema stability
Resilient selectors with fallback chains

E-commerce DOMs change during major sales events. We use multiple fallback chains - CSS, XPath, and JSON-LD - to maintain pipeline integrity.

Change detection
Only re-scrape what has changed

We maintain a hash index of last-seen values for prices and stock. Subsequent runs only push diffs - reducing compute cost and downstream processing load.

Applications

Who uses Ellos.se data - and how

Teams across industries use ellos.se data to build competitive products and smarter operations.

01
Competitor Price Monitoring

Nordic furniture retailers track Ellos Home pricing and discount cadences to adjust their own promotional strategies.

02
Assortment Gap Analysis

Merchandising teams analyse Ellos.se category depth and material trends to identify gaps in their own product catalogues.

03
Stock & Availability Tracking

Supply chain analysts monitor out-of-stock rates on key furniture lines to gauge supply chain health and consumer demand.

04
Brand Performance Audits

Third-party brands sold on Ellos.se monitor their product placement, pricing, and review sentiment across the platform.

05
Trend Forecasting

Interior design platforms ingest colour, material, and category data to identify emerging Nordic home decor trends.

06
AI/ML Catalogue Training

Computer vision teams use categorised high-resolution furniture images to train object detection and style-matching models.

Why DataFlirt

"Ellos.se holds critical pricing and assortment data for the Nordic home and fashion market - but extracting accurate variant-level stock requires precise execution."

Most teams underestimate the complexity of scraping modern e-commerce architectures. Reliable Ellos.se extraction requires Swedish residential proxies, full JavaScript rendering for variant matrices, and continuous selector maintenance. DataFlirt absorbs that complexity so your engineers can focus on the analysis - not the infrastructure.

Technical Spec

Ellos.se scraper - technical capabilities

Everything supported by our ellos.se scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions - required for dynamic variant loading and stock checks
Supported
Swedish proxy rotation
ISP-grade residential IPs from SE pools - rotated per request to prevent blocking
Supported
Variant matrix mapping
Extracts all colour/size combinations per parent product ID
Supported
Campaign price extraction
Captures base price, discount price, and active promotional badges
Supported
Change detection (diffs)
Hash-based diff: only emit records with changed fields since last run
Supported
Review pagination
Iterates through all customer reviews and star ratings
Supported
Category tree crawling
Maps complete taxonomy from root to leaf nodes
Supported
High-res image extraction
Captures CDN URLs for zoom-level product images
Supported
Klubbpris (Member Pricing)
Requires authenticated session with an active Ellos membership
Partial
User purchase history
Gated data requires account credentials and violates privacy policies
Partial
Infrastructure

Infrastructure powering the Ellos.se pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheusSnowflake
Scrapy + Playwright Stack

Scrapy handles crawl orchestration, deduplication, and retry logic. Playwright handles JavaScript rendering, cookie sessions, and variant interaction flows.

Nordic Proxy Infrastructure

We maintain pools of Swedish residential proxies. Rotation happens per-request with sticky sessions where required to maintain currency and regional settings.

Cloud-Native Orchestration

Pipelines run on AWS Lambda and Kubernetes. Airflow handles scheduling, dependency management, and SLA alerting. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested - schema versioned per run
CSV
Flat file with typed columns - Excel/Sheets compatible
XLS
Legacy spreadsheet format for business analyst teams
Parquet
Columnar format for BigQuery, Snowflake, Athena
AWS S3
Direct bucket delivery - compatible with any data lake
Webhook
HTTP POST per record for real-time downstream processing
API
REST endpoints to query extracted dataset on demand
BigQuery
Streamed directly into your dataset with schema auto-detect
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About ellos.se scraping, legality, and pipeline operations.

Ask us directly →
Is scraping Ellos.se legal?

Scraping publicly available information from Ellos.se is generally permissible under applicable EU laws. DataFlirt targets only public, non-authenticated product, pricing, and review data. We do not extract personal data or circumvent authentication walls.

How do you handle variant pricing and stock?

Ellos.se loads variant data asynchronously. We use Playwright to simulate user interactions or intercept the underlying XHR/API requests to capture accurate pricing and stock depth for every SKU combination.

Can you scrape Swedish localised data?

Yes. We route requests through Swedish IPs to ensure prices are returned in SEK and localised text is captured natively.

How fresh is the data?

Full category refreshes complete within a 4-8 hour window depending on scale. Targeted pipelines for specific competitor SKUs can run at hourly cadences.

Can you track campaign and discount changes?

Yes. We extract the original price, current price, discount percentage, and any promotional badges to track sales velocity and promotional strategies over time.

Do you extract high-resolution images?

Yes. We capture the direct CDN URLs for all gallery images, including variant-specific images and zoom-level resolutions, which is highly requested by computer vision teams.

$ dataflirt scope --new-project --source=ellos.se ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off furniture catalogue dump or a continuous price-monitoring feed across the Nordic market - we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
Related Scrapers

More in furniture

Services

Data Extraction for Every Industry

View All Services →