SYSTEM all green source graff.com queue 2,104 pages p99 latency 312ms dataflirt.com · scraper/graff-com
RUN · 12 active pipelines · graff.com live

Graff diamond data,
structured for analysis.

We extract fine jewellery specifications, carat weights, collection metadata, and regional pricing from Graff. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake.

Products extracted
1,482 /run
Image assets
8,920 /run
Price updates
1,482 /24h
Active pipelines
12
Uptime
99.98%
Data Dictionary

Every field we extract from graff.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Jewellery Listings objects from graff.com. All fields typed and schema-versioned.

skutitlecollectioncategorymetal_typepricecurrencyprice_on_requesturlimage_urlsdescriptionin_stock
jewellery_listings
● 200 OK
"sku": "RGP456",
"title": "Butterfly Silhouette Diamond Pendant",
"collection": "Butterfly",
"category": "Necklaces",
"metal_type": "White Gold",
"price": 8500.0,
"currency": "GBP",
"price_on_request": false,
"in_stock": true
# skutitlecollectioncategorymetal_typeprice
1
2
3

Complete list of extractable fields for Diamond Specifications objects from graff.com. All fields typed and schema-versioned.

skutitletotal_carat_weightcentre_stone_caratcolour_gradeclarity_gradecut_gradediamond_shapesetting_typecertificate_number
diamond_specifications
● 200 OK
"sku": "RNG789",
"title": "Icon Round Diamond Engagement Ring",
"total_carat_weight": 2.5,
"centre_stone_carat": 2.0,
"colour_grade": "D",
"clarity_grade": "Flawless",
"diamond_shape": "Round Brilliant",
"setting_type": "Pavé"
# skutitletotal_carat_weightcentre_stone_caratcolour_gradeclarity_grade
1
2
3

Complete list of extractable fields for Luxury Watches objects from graff.com. All fields typed and schema-versioned.

skumodel_namecollectionmovement_typecase_materialcase_diameter_mmdial_colourstrap_materialwater_resistance_mpower_reserve_hoursprice
luxury_watches
● 200 OK
"sku": "WCH123",
"model_name": "Graff Floral Automatic",
"collection": "Floral",
"movement_type": "Automatic",
"case_material": "Rose Gold",
"case_diameter_mm": 37,
"dial_colour": "Mother of Pearl",
"power_reserve_hours": 42
# skumodel_namecollectionmovement_typecase_materialcase_diameter_mm
1
2
3

Complete list of extractable fields for Boutique Locations objects from graff.com. All fields typed and schema-versioned.

boutique_idnameaddresscitycountryphonelatitudelongitudeopening_hoursservices_offered
boutique_locations
● 200 OK
"boutique_id": "BTQ-LON-01",
"name": "Graff New Bond Street",
"city": "London",
"country": "United Kingdom",
"latitude": 51.5111,
"longitude": -0.1435,
"phone": "+44 20 7584 8571",
"services_offered": "['Bespoke Design', 'Cleaning', 'Valuation']"
# boutique_idnameaddresscitycountryphone
1
2
3

Complete list of extractable fields for Pricing & Inventory objects from graff.com. All fields typed and schema-versioned.

skuregionregional_pricecurrencyprice_on_requestavailable_onlineboutique_availabilitytax_includedlast_updatedshipping_timeframe
pricing_& inventory
● 200 OK
"sku": "RGP456",
"region": "UK",
"regional_price": 8500.0,
"currency": "GBP",
"tax_included": true,
"price_on_request": false,
"available_online": true,
"last_updated": "2026-05-12T09:14:00Z"
# skuregionregional_pricecurrencyprice_on_requestavailable_online
1
2
3

Capabilities

Precision extraction for high-end luxury data

Our Graff scraper navigates luxury e-commerce structures: handling regional variations, high-resolution media assets, and detailed gemological specifications with full JavaScript rendering.

Diamond Specifications

Extract carat weight, cut, colour, clarity, and shape data from unstructured product descriptions.

Collection Mapping

Categorise items accurately into Graff collections like Tilda's Bow, Butterfly, and Laurence Graff Signature.

Regional Pricing

Capture multi-currency pricing across different global markets using geo-targeted proxies.

Price on Request Detection

Identify high-value items where pricing is hidden behind inquiry forms, maintaining clean schema structures.

High-Res Image Extraction

Resolve CDN URLs to extract maximum resolution imagery for visual analysis and cataloguing.

Watch Calibre Details

Parse horological specifications including movement type, power reserve, and case materials.

Boutique Inventory

Map physical store locations and extract in-store availability signals where surfaced.

Metal & Material Parsing

Normalise metal types (platinum, yellow gold, rose gold) across all product categories.

Scheduled Updates

Run continuous pipelines at daily or weekly cadences with change-detection diffing.

// engagement pipeline

From collection URL to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide target collections, regions, or specific product categories. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Scrapy / Playwright crawlers, proxy rotation, and session management for graff.com.

Validation & QA
d 4–6

Schema validation, null-rate checks, and image resolution verification before full launch.

Delivery
ongoing

JSON / CSV / Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

Navigating luxury e-commerce architecture

Luxury brands deploy aggressive CDN caching and regional gating. Here is how we ensure data accuracy across global markets.

pipeline-monitor · graff.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Regional Pricing Walls
Geo-targeted residential proxies

Luxury pricing varies significantly by region due to taxes and market positioning. We route requests through residential proxies in specific target markets (e.g., UK, US, UAE) to capture accurate local pricing and availability.

High-Res Media
CDN URL resolution

Graff uses responsive images and CDN caching. Our parsers extract the highest resolution image URLs from the srcset attributes, ensuring you receive print-quality assets rather than thumbnails.

SPA Navigation
Playwright execution for dynamic content

Modern luxury sites rely heavily on JavaScript for smooth transitions and lazy loading. We use Playwright to render the full DOM, trigger lazy-loaded assets, and capture data that headless HTTP requests miss.

Schema Stability
Resilient selectors for unstructured data

Gemological specifications are often buried in narrative descriptions. We use regex and NLP-based parsers to extract structured fields (carat, cut, clarity) from unstructured HTML blocks.

Monitoring & alerting
Pipeline health with anomaly detection

Every run emits structured logs. We alert on null-rate spikes, missing pricing fields, and coverage drops. SLA uptime is contractual, not aspirational.

Applications

Who uses Graff data — and how

Teams across industries use graff.com data to build competitive products and smarter operations.

01
Competitor Pricing Strategy

Luxury jewellery brands monitor Graff's regional pricing to benchmark their own collections across different global markets.

02
Grey Market Monitoring

Brand protection teams track official retail prices and specifications to identify unauthorised resellers and counterfeit goods.

03
Market Research

Analysts track new collection launches, material trends, and design shifts in the high-jewellery sector.

04
Assortment Planning

Retail strategists analyse Graff's product mix (rings vs necklaces, diamond vs emerald) to identify market gaps.

05
AI Training Data

Computer vision teams use high-resolution Graff imagery and structured metadata to train jewellery recognition models.

06
Investment Analysis

Financial analysts track luxury sector inventory levels and pricing power as indicators of high-net-worth consumer demand.

Why DataFlirt

"Graff represents the pinnacle of diamond retail. Extracting this data requires precision — treating every carat, cut, and clarity grade as a critical data point."

Luxury e-commerce platforms prioritise visual experience over structured data. Extracting clean gemological specifications and regional pricing requires full JavaScript rendering, residential proxies mapped to target markets, and custom parsers for unstructured product descriptions. DataFlirt manages this pipeline so your analysts can focus on market positioning.

Technical Spec

Graff scraper — technical capabilities

Everything supported by our graff.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions required for dynamic content and lazy-loaded images
Supported
Residential proxy rotation
ISP-grade residential IPs for accurate regional pricing
Supported
Geo-targeted regional pricing
Capture prices in GBP, USD, EUR, AED based on proxy location
Supported
High-resolution image extraction
Resolve CDN URLs to extract maximum resolution imagery
Supported
Gemological specification parsing
Extract structured carat, cut, colour, clarity from descriptions
Supported
Change detection (diffs)
Hash-based diff: only emit records with changed fields since last run
Supported
Webhook delivery
HTTP POST per record or batch
Supported
Client purchase history
Requires authenticated access to user accounts
Partial
Private VIP collection access
Hidden collections requiring bespoke access codes or client tiering
Partial
Infrastructure

Infrastructure powering the Graff pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheusJSONCSVXLSParquetWebhookAPI
Scrapy + Playwright Stack

Scrapy handles crawl orchestration, deduplication, and retry logic. Playwright handles JavaScript rendering, cookie sessions, and interaction flows. Combined via scrapy-playwright middleware.

Residential Proxy Infrastructure

We maintain pools of residential ISP proxies across global regions. Rotation happens per-request with sticky sessions where required to maintain regional pricing context.

Cloud-Native Orchestration

Pipelines run on AWS Lambda (burst) and ECS (sustained). Airflow handles scheduling, dependency management, and SLA alerting. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested — schema versioned per run
CSV
Flat file with typed columns — Excel/Sheets compatible
XLS
Standard Excel format for business analysts
Parquet
Columnar format for BigQuery, Snowflake, Athena
AWS S3
Direct bucket delivery — compatible with any data lake
Webhook
HTTP POST per record for real-time downstream processing
API
REST endpoints to query extracted data on demand
BigQuery
Streamed directly into your dataset with schema auto-detect
Snowflake
Stage + COPY INTO workflow — incremental or full-replace
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About graff.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping Graff legal?

Scraping publicly available information from Graff is generally permissible under applicable law. DataFlirt targets only public, non-authenticated product and pricing data. We do not extract personal data or circumvent authentication walls.

How do you handle regional pricing?

We route requests through residential proxies located in the target market (e.g., UK, US, UAE). This ensures the site serves the correct currency, tax inclusion rules, and regional availability.

Can you extract data for items marked 'Price on Request'?

We extract all available metadata (carat, cut, materials) and flag the price field as 'Price on Request'. We do not automate inquiry form submissions to retrieve hidden prices, as this violates standard terms of service.

How fresh is the data?

For a catalogue of Graff's size, full refreshes can be run daily or weekly. The entire public catalogue typically extracts within a 2-hour window.

Do you extract high-resolution images?

Yes. We parse the CDN image arrays to extract the maximum resolution URLs available, which is critical for visual analysis and AI training models.

What is the minimum viable engagement?

Our smallest packages start at weekly delivery of the full public catalogue. Contact us with your use case for a scoped quote.

$ dataflirt scope --new-project --source=graff.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a daily price monitor or a one-off catalogue extraction of Graff's diamond collections — we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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