SYSTEM all green source homely.com.au queue 18,402 pages p99 latency 214ms dataflirt.com · scraper/homely-com.au
RUN · 64 active pipelines · homely.com.au live

Homely.Au data,
at warehouse scale.

We extract property listings, suburb reviews, auction results, agent profiles, and street ratings from Homely. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Properties extracted
412K /day
Suburb reviews
89K /run
Sold records
1.2M /total
Active pipelines
64
Uptime
99.98%
Data Dictionary

Every field we extract from homely.com.au

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Property Listings objects from homely.com.au. All fields typed and schema-versioned.

property_idurlstatusproperty_typeaddresssuburbstatepostcodeprice_guidebedroomsbathroomscar_spacesland_size_sqmbuilding_size_sqmdescriptionfeaturesinspection_timesauction_dateagent_idagency_nameimage_urlsfloorplan_url
property_listings
● 200 OK
"property_id": "9a8b7c6d",
"status": "For Sale",
"property_type": "House",
"address": "42 Wallaby Way",
"suburb": "Sydney",
"state": "NSW",
"postcode": "2000",
"price_guide": "Contact Agent",
"bedrooms": 4,
"bathrooms": 2,
"car_spaces": 2,
"land_size_sqm": 450
# property_idurlstatusproperty_typeaddresssuburb
1
2
3

Complete list of extractable fields for Suburb & Street Reviews objects from homely.com.au. All fields typed and schema-versioned.

review_idlocation_typelocation_namestatepostcodeoverall_ratingpeace_and_quiet_ratingparks_and_recreation_ratingcost_of_living_ratingpublic_transport_ratingreview_titlereview_bodyauthor_nameauthor_typedate_postedhelpful_votes
suburb_& street reviews
● 200 OK
"review_id": "r_102938",
"location_type": "Suburb",
"location_name": "Richmond",
"state": "VIC",
"postcode": "3121",
"overall_rating": 4.5,
"review_title": "Great vibe, terrible parking",
"author_type": "Resident",
"date_posted": "2026-02-14"
# review_idlocation_typelocation_namestatepostcodeoverall_rating
1
2
3

Complete list of extractable fields for Sold History objects from homely.com.au. All fields typed and schema-versioned.

property_idaddresssuburbstatepostcodeproperty_typesold_pricesold_datesale_methodbedroomsbathroomscar_spacesland_size_sqmagent_idagency_namedays_on_market
sold_history
● 200 OK
"property_id": "5x4y3z2w",
"address": "15 Smith Street",
"suburb": "Collingwood",
"state": "VIC",
"sold_price": 1250000,
"sold_date": "2025-11-20",
"sale_method": "Auction",
"bedrooms": 3,
"days_on_market": 28
# property_idaddresssuburbstatepostcodeproperty_type
1
2
3

Complete list of extractable fields for Agent Profiles objects from homely.com.au. All fields typed and schema-versioned.

agent_idagent_nameagency_nameagency_idrolephone_numberemailprofile_urltotal_salesaverage_sale_priceactive_listings_countsold_listings_countservice_areasagent_reviews_ratingagent_reviews_count
agent_profiles
● 200 OK
"agent_id": "ag_998877",
"agent_name": "Jane Doe",
"agency_name": "Ray White",
"total_sales": 42,
"average_sale_price": 950000,
"active_listings_count": 5,
"agent_reviews_rating": 4.9,
"agent_reviews_count": 34
# agent_idagent_nameagency_nameagency_idrolephone_number
1
2
3

Complete list of extractable fields for Local Q&A objects from homely.com.au. All fields typed and schema-versioned.

question_idsuburbstatequestion_titlequestion_bodyauthor_namedate_askedanswer_countanswerstagsurl
local_q&a
● 200 OK
"question_id": "q_554433",
"suburb": "Newtown",
"state": "NSW",
"question_title": "Is the flight path noise bad?",
"answer_count": 12,
"date_asked": "2026-01-10",
"tags": "['noise', 'lifestyle', 'families']"
# question_idsuburbstatequestion_titlequestion_bodyauthor_name
1
2
3

Capabilities

Extract the complete Australian property graph

Our Homely scraper captures standard listing data alongside Homely's unique community content. We navigate map interfaces, handle dynamic pagination, and normalise location taxonomies automatically.

Active Listings Extraction

Capture beds, baths, parking, land size, price guides, and high-resolution image URLs for all Buy and Rent properties.

Suburb & Street Reviews

Extract Homely's unique community reviews. Capture star ratings across peace, transport, and cost of living metrics.

Auction Results & Sold Data

Track historical transaction data, sale methods, and days on market to build accurate automated valuation models.

Agent Performance Metrics

Monitor agent active listings, historical sales volume, average sale prices, and client review scores.

Local Q&A Forums

Scrape user-generated questions and answers about specific suburbs to power sentiment analysis pipelines.

Geospatial Normalisation

All addresses are parsed and normalised into standard state, suburb, and postcode fields for easy database joining.

Inspection & Auction Times

Extract structured datetime objects for upcoming open homes and scheduled auctions.

Incremental Updates

Run daily diffs to detect new listings, price changes, status updates, and newly posted suburb reviews.

Anti-Bot Circumvention

We handle Homely's rate limits and bot challenges using Australian residential proxies and realistic browser fingerprinting.

// engagement pipeline

From target suburbs to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide target postcodes, states, or specific data types like suburb reviews. We configure the extraction schema.

Pipeline Build
d 2–4

We deploy Playwright crawlers, configure Australian proxy rotation, and map Homely's dynamic JSON responses.

Validation & QA
d 4–6

Automated checks ensure address completeness, price normalisation, and review text integrity before production launch.

Delivery
ongoing

Clean structured records pushed to your S3 bucket, Snowflake stage, or Postgres database via automated pipelines.

Under the hood

How our Homely pipeline handles the hard parts

Real estate portals actively block automated collection. We maintain the infrastructure so you receive clean data without managing proxies or broken selectors.

pipeline-monitor · homely.com.au · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Location routing
Handling complex search polygons

Homely uses map-based bounding boxes and complex URL structures for search queries. We translate standard postcodes and suburb names into the exact API parameters required to guarantee 100% coverage of the target area.

Dynamic rendering
Executing Next.js hydration

Homely is built as a single-page application. We intercept the underlying next_data JSON payloads and execute JavaScript where necessary to capture complete listing details and paginated review content without missing lazy-loaded elements.

Rate limiting
Australian residential proxies

Aggressive scraping triggers IP bans. We distribute requests across a pool of rotating Australian residential IP addresses, masking our crawlers as standard local user traffic to maintain continuous extraction.

Data normalisation
Cleaning messy property text

Price guides like 'Offers over $800k' or 'Contact Agent' break analytical models. We apply regex-based normalisation to extract numeric bounds and standardise property types, beds, baths, and parking fields before delivery.

Change tracking
Detecting price drops and status changes

We hash property records to detect changes. If a property price drops or changes status from 'For Sale' to 'Under Offer', our pipeline emits an update event immediately.

Applications

Who uses Homely data and how

Teams across industries use homely.com.au data to build competitive products and smarter operations.

01
Automated Valuation Models

PropTech firms ingest historical sold prices, land sizes, and property features to train machine learning models for accurate property valuations.

02
Suburb Sentiment Analysis

Analysts use Homely's unique street and suburb reviews to quantify lifestyle factors, noise complaints, and community sentiment for investment scoring.

03
Buyer's Agency Intelligence

Agencies track days on market, price guide adjustments, and auction clearance rates to identify motivated vendors and negotiate better deals.

04
Agent Recruitment

Real estate franchises monitor competitor agent performance, sales volumes, and client review scores to identify top talent for recruitment.

05
Yield Tracking

Investors correlate active rental prices with recent sold data to map high-yield suburbs across Australian capital cities.

06
Urban Planning Research

Councils and developers analyse local Q&A forums and street reviews to understand resident pain points regarding transport, parking, and amenities.

Why DataFlirt

"Homely contains the most granular qualitative data on Australian suburbs. Extracting it cleanly requires navigating complex SPA architecture and aggressive rate limits."

Building a reliable pipeline for Homely means handling dynamic JavaScript rendering, intercepting undocumented API endpoints, and maintaining a pool of Australian residential proxies. DataFlirt manages this entire infrastructure layer. You define the target postcodes; we deliver the normalised data.

Technical Spec

Homely scraper technical specifications

Everything supported by our homely.com.au scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Playwright execution for SPA navigation and lazy-loaded elements
Supported
Australian proxy pool
Geo-targeted residential IPs to bypass regional blocking
Supported
Next.js data interception
Direct extraction from build manifest JSON payloads for speed
Supported
Address normalisation
Splitting raw addresses into unit, street, suburb, state, and postcode
Supported
Price guide parsing
Extracting minimum and maximum numeric values from text strings
Supported
Historical sold data
Extraction of past transaction records and auction results
Supported
Review pagination
Deep crawling of all suburb and street reviews regardless of depth
Supported
Image URL extraction
Capture of high-resolution property photos and floorplans
Supported
User saved properties
Requires authenticated user sessions and private account access
Partial
Private agent messaging
Submission or interception of private lead generation forms
Partial
Infrastructure

Infrastructure powering the Homely pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheusBigQuerySnowflake
Playwright Interception

We bypass heavy DOM parsing by intercepting Homely's internal API requests and Next.js state objects, resulting in faster extraction and lower failure rates.

Localised Proxy Rotation

Australian real estate portals block offshore data centre IPs. We route all requests through AU-based residential nodes to maintain high success rates.

Automated Normalisation

Raw data is processed through our Python 3.12 normalisation pipelines to clean text fields, parse dates, and standardise geospatial coordinates before delivery.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Nested structures ideal for review and Q&A text
CSV
Flat tabular data for property listings and sold history
XLS
Excel compatible files for direct analyst consumption
Parquet
Columnar format optimised for analytical workloads
AWS S3
Direct delivery to your cloud storage buckets
Webhook
Real-time HTTP POST alerts for new listings or price drops
API
REST endpoints to query your extracted dataset on demand
Snowflake
Direct ingestion into your data warehouse tables
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About homely.com.au scraping, legality, and pipeline operations.

Ask us directly →
Is it legal to scrape Homely.com.au?

Scraping publicly available property listings, reviews, and agent profiles is generally permissible under Australian law, provided it does not breach copyright or extract personally identifiable information beyond public professional details. DataFlirt strictly targets public data and ignores authenticated or private user areas.

How do you handle Homely's bot protection?

We utilise Australian residential proxies, realistic browser fingerprinting via Playwright, and request throttling. This mimics standard user behaviour and prevents IP bans or CAPTCHA loops.

Can you extract all suburb reviews for a specific state?

Yes. We can configure the pipeline to iterate through every suburb in a state, extracting all paginated street and suburb reviews, including star ratings and text bodies.

How often can the data be updated?

Pipelines can be scheduled daily, weekly, or monthly. For high-priority monitoring, we can configure intraday runs to detect price adjustments or new listings in specific postcodes.

Do you clean the price guide text?

Yes. Homely price guides are often unstructured text. Our pipeline includes regex-based normalisation to extract the minimum and maximum numeric values into dedicated integer fields.

Can you provide historical sold data?

We extract all historical sold records currently visible on the Homely platform for your target suburbs, including sold dates, prices, and sale methods.

Do you extract images or just the URLs?

We extract the high-resolution image URLs and floorplan URLs. If you require the physical image files, we can configure a secondary pipeline to download and store them in your S3 bucket.

What is the delivery process?

Once extracted and validated, data is pushed automatically to your preferred destination. We support AWS S3, Snowflake, BigQuery, or direct Webhook integration for real-time updates.

$ dataflirt scope --new-project --source=homely.com.au ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. From national property listing feeds to targeted suburb sentiment analysis. We build and maintain the extraction infrastructure. Tell us your requirements.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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