SYSTEM all green source hotfrog.com queue 12,841 pages p99 latency 215ms dataflirt.com · scraper/hotfrog-com
RUN · 42 active pipelines · hotfrog.com live

Hotfrog directory data,
at warehouse scale.

We extract company profiles, NAP data, categorisation, and local reviews from Hotfrog. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Businesses extracted
1.2M /month
NAP records
4.8M /run
Categories mapped
14,291 /run
Active pipelines
42
Uptime
99.94%
Data Dictionary

Every field we extract from hotfrog.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Business Profiles objects from hotfrog.com. All fields typed and schema-versioned.

hotfrog_idbusiness_namecategorysub_categorydescriptionestablished_yearemployee_countclaimed_statusprofile_url
business_profiles
● 200 OK
"hotfrog_id": "HF-98234",
"business_name": "Apex Plumbing Solutions",
"category": "Plumbers",
"description": "Commercial and residential plumbing services.",
"claimed_status": true,
"profile_url": "https://www.hotfrog.com/company/apex-plumbing"
# hotfrog_idbusiness_namecategorysub_categorydescriptionestablished_year
1
2
3

Complete list of extractable fields for NAP & Contact Data objects from hotfrog.com. All fields typed and schema-versioned.

hotfrog_idstreet_addresscitystatezip_codecountrylatitudelongitudephone_numberwebsite_urlemail_address
nap_& contact data
● 200 OK
"hotfrog_id": "HF-98234",
"street_address": "124 Industrial Way",
"city": "Austin",
"state": "TX",
"zip_code": "78701",
"phone_number": "+1-512-555-0198",
"website_url": "https://apexplumbingatx.com"
# hotfrog_idstreet_addresscitystatezip_codecountry
1
2
3

Complete list of extractable fields for Operating Hours objects from hotfrog.com. All fields typed and schema-versioned.

hotfrog_idmonday_openmonday_closetuesday_opentuesday_closewednesday_openwednesday_closethursday_openthursday_closefriday_openfriday_closesaturday_opensaturday_closesunday_opensunday_closetimezone
operating_hours
● 200 OK
"hotfrog_id": "HF-98234",
"monday_open": "08:00",
"monday_close": "18:00",
"saturday_open": "09:00",
"saturday_close": "14:00",
"sunday_open": "None",
"timezone": "America/Chicago"
# hotfrog_idmonday_openmonday_closetuesday_opentuesday_closewednesday_open
1
2
3

Complete list of extractable fields for Reviews & Ratings objects from hotfrog.com. All fields typed and schema-versioned.

review_idhotfrog_idreviewer_nameratingreview_titlereview_textreview_dateresponse_textresponse_date
reviews_& ratings
● 200 OK
"review_id": "REV-44921",
"hotfrog_id": "HF-98234",
"rating": 4.5,
"reviewer_name": "Sarah Jenkins",
"review_text": "Fast response time for our warehouse leak.",
"review_date": "2023-11-14"
# review_idhotfrog_idreviewer_nameratingreview_titlereview_text
1
2
3

Complete list of extractable fields for Products & Services objects from hotfrog.com. All fields typed and schema-versioned.

hotfrog_iditem_iditem_nameitem_descriptionpricecurrencyimage_urlservice_area_radius
products_& services
● 200 OK
"hotfrog_id": "HF-98234",
"item_name": "Emergency Pipe Repair",
"item_description": "24/7 emergency dispatch for burst pipes.",
"price": 150.0,
"currency": "USD",
"service_area_radius": 50
# hotfrog_iditem_iditem_nameitem_descriptionpricecurrency
1
2
3

Capabilities

Everything you need from Hotfrog - nothing you don't

Our Hotfrog scraper handles every layer of the directory: firmographics, NAP data, category taxonomies, and local reviews, with pagination management and IP rotation built in.

Firmographic Data Extraction

Extract company name, description, founding year, and employee counts directly from claimed and unclaimed profiles.

NAP Accuracy

Capture strictly formatted Name, Address, and Phone number records for local SEO auditing and citation building.

Category Taxonomy

Map businesses across Hotfrog's extensive multi-level category tree to ensure precise industry classification.

Review Mining

Extract user ratings, review text, and owner responses across business profiles for reputation analysis.

Geo-Targeted Crawling

Execute searches by city, state, or postal code to build hyper-local datasets for specific geographic regions.

Contact Detail Parsing

Extract primary websites, social media links, and visible email addresses to build actionable sales lists.

Operating Hours

Normalise complex opening hours into structured daily schedules, accounting for timezone differences.

Claimed Status Tracking

Identify which profiles are actively managed by business owners versus auto-generated by the directory.

Pagination Handling

Traverse deep category pagination without dropping records or hitting strict search rate limits.

// engagement pipeline

From target list to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide postal codes, cities, or category URLs. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Scrapy / Playwright crawlers, proxy rotation, and pagination logic for hotfrog.com.

Validation & QA
d 4–6

Schema validation, address normalisation checks, and deduplication before full launch.

Delivery
ongoing

JSON / CSV / Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our Hotfrog pipeline handles the hard parts

Directory scraping requires navigating infinite loops and strict rate limits. Here is how we maintain data integrity.

pipeline-monitor · hotfrog.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Anti-bot layer
Residential IP rotation to bypass rate limiting

Hotfrog restricts high-volume search queries. We distribute requests across a large pool of residential proxies, maintaining low concurrency per IP to mimic organic browsing behaviour and prevent blocks.

Schema normalisation
Standardising disparate address formats

User-submitted directory data is notoriously messy. We apply NLP heuristics to normalise raw address strings into clean street, city, state, and postal code fields before delivery.

Pagination traps
Circumventing recursive link loops

Hotfrog's category hierarchy often contains circular references. Our crawlers use deterministic frontiers and URL deduplication to ensure complete coverage without infinite crawling loops.

Change detection
Only emit updated business records

For ongoing syncs, we maintain a hash index of last-seen profile data. Subsequent runs only push diffs when a business updates its NAP details or receives a new review, reducing downstream processing load.

Monitoring & alerting
Proactive pipeline health tracking

Every run emits structured logs. We alert on null-rate spikes, dropped fields, or proxy exhaustion, resolving issues before they impact your scheduled delivery.

Applications

Who uses Hotfrog data - and how

Teams across industries use hotfrog.com data to build competitive products and smarter operations.

01
B2B Lead Generation

Sales teams use extracted contact details to build targeted outbound campaigns based on specific niches and geographic areas.

02
Local SEO Auditing

Agencies verify NAP consistency across Hotfrog and other directories to optimise client search rankings and identify missing citations.

03
Market Mapping

Analysts map business density by category and postal code to identify underserved geographic areas for expansion.

04
Competitor Analysis

Businesses track rival operating hours, service offerings, and customer review sentiment within their local market.

05
Data Enrichment

CRMs append missing phone numbers, addresses, and website URLs to existing sparse lead records.

06
Review Aggregation

Reputation management platforms ingest Hotfrog reviews to provide unified dashboards for multi-location brands.

Why DataFlirt

"Hotfrog contains millions of structured local business citations, but extracting them requires navigating deep category trees and strict rate limits."

Building a reliable Hotfrog scraper means handling aggressive pagination, inconsistent address formatting, and IP bans. DataFlirt manages the proxy rotation, schema normalisation, and state tracking, delivering clean firmographics directly to your warehouse.

Technical Spec

Hotfrog scraper - technical capabilities

Everything supported by our hotfrog.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

Category tree traversal
Maps all sub-categories recursively for complete industry coverage
Supported
NAP parsing
Splits raw text into structured street, city, state, and zip fields
Supported
Review pagination
Captures all historical reviews attached to a business profile
Supported
Geo-coordinate extraction
Parses embedded map coordinates for spatial analysis
Supported
Change detection (diffs)
Emits only updated profiles to reduce storage and compute costs
Supported
Residential proxy rotation
Bypasses Hotfrog IP rate limits using geo-targeted residential IPs
Supported
Webhook delivery
HTTP POST per business record for real-time CRM ingestion
Supported
Private messaging
Access to direct messages sent via Hotfrog contact forms
Partial
Owner analytics
Traffic and view counts available only inside claimed profile dashboards
Partial
Competitor ad data
Extracting which competitors bid on specific profile pages
Partial
Infrastructure

Infrastructure powering the Hotfrog pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles high-concurrency crawl orchestration and deduplication, while Playwright manages complex interactions and dynamic content rendering.

Residential Proxy Infrastructure

We maintain pools of residential ISP proxies. Rotation happens per-request to prevent IP bans and ensure continuous directory traversal.

Cloud-Native Orchestration

Pipelines run on AWS Lambda and ECS. Airflow handles scheduling and dependency management, with all state stored securely in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested arrays per run
CSV
Flat file with typed columns for easy CRM import
Parquet
Columnar format optimised for BigQuery and Snowflake
AWS S3
Direct bucket delivery compatible with any data lake
Webhook
HTTP POST per record for real-time downstream processing
API
Queryable REST endpoints for on-demand profile retrieval
PostgreSQL
Upsert into your existing schema with conflict resolution
Snowflake
Stage and COPY INTO workflow for enterprise data warehouses
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About hotfrog.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping Hotfrog legal?

Scraping public business directory data is generally permissible. We extract only public firmographics and reviews, avoiding authenticated owner portals or private messaging systems.

How do you handle Hotfrog's rate limits?

We distribute requests across a large pool of residential proxies, maintaining low concurrency per IP to mimic organic browsing behaviour and prevent automated blocks.

Can you target specific cities or categories?

Yes. We can seed the crawler with specific postal codes, city names, or category URLs to restrict the extraction scope to your exact requirements.

How accurate is the address parsing?

We use NLP heuristics to normalise raw address strings into structured street, city, state, and postal code fields, achieving high accuracy even on user-submitted data.

Do you extract email addresses?

We extract email addresses if they are publicly visible on the Hotfrog profile. We do not guess or append emails from external sources.

How frequently can you refresh the data?

For targeted lists, we can run daily or weekly diffs. Full-site crawls of Hotfrog require longer cycles, typically running on a monthly cadence due to directory size.

$ dataflirt scope --new-project --source=hotfrog.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a targeted list of local plumbers or a nationwide directory sync - we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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