SYSTEM all green source kbb.com queue 18,492 VINs p99 latency 185ms dataflirt.com · scraper/kbb-com
RUN · 84 active pipelines · kbb.com live

KBB vehicle data,
at warehouse scale.

We extract Kelley Blue Book valuations, local dealer inventory, detailed vehicle specifications, and consumer reviews. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Valuations extracted
1.2M /day
Inventory updates
4.8M /24h
ZIP codes tracked
41,204 /run
Active pipelines
84
Uptime
99.98%
Data Dictionary

Every field we extract from kbb.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Valuations objects from kbb.com. All fields typed and schema-versioned.

vinyearmakemodeltrimzip_codemileageconditiontrade_in_lowtrade_in_hightrade_in_typicalprivate_party_lowprivate_party_highfair_purchase_pricecpo_pricevaluation_date
valuations
● 200 OK
"vin": "1G1RC6E49EU123456",
"zip_code": "90210",
"condition": "Very Good",
"mileage": 45200,
"trade_in_typical": 18450,
"fair_purchase_price": 21300,
"valuation_date": "2026-05-12T09:14:00Z"
# vinyearmakemodeltrimzip_code
1
2
3

Complete list of extractable fields for Vehicle Specs objects from kbb.com. All fields typed and schema-versioned.

yearmakemodeltrimbody_styleenginetransmissiondrivetrainhorsepowertorquefuel_economy_cityfuel_economy_highwaymsrp_basedoorsseating_capacity
vehicle_specs
● 200 OK
"year": 2023,
"make": "Toyota",
"model": "Camry",
"trim": "XSE",
"engine": "3.5L V6",
"drivetrain": "FWD",
"msrp_base": 34295,
"fuel_economy_city": 22
# yearmakemodeltrimbody_styleengine
1
2
3

Complete list of extractable fields for Dealer Inventory objects from kbb.com. All fields typed and schema-versioned.

vinstock_numberyearmakemodeldealer_namedealer_zipdistance_milespricekbb_price_ratingmileageexterior_colourinterior_colourcpo_statuslisting_url
dealer_inventory
● 200 OK
"vin": "JTDBR32K241234567",
"dealer_name": "Downtown Toyota",
"price": 24990,
"kbb_price_rating": "Good Price",
"mileage": 12450,
"exterior_colour": "Midnight Black Metallic",
"cpo_status": true,
"distance_miles": 14.2
# vinstock_numberyearmakemodeldealer_name
1
2
3

Complete list of extractable fields for Consumer Reviews objects from kbb.com. All fields typed and schema-versioned.

review_idvehicle_idreviewer_namereview_dateoverall_ratingvalue_ratingreliability_ratingquality_ratingperformance_ratingcomfort_ratingreview_titlereview_bodyrecommend_to_friend
consumer_reviews
● 200 OK
"review_id": "REV-982347",
"overall_rating": 4.8,
"reliability_rating": 5.0,
"review_title": "Best commuter car I have owned",
"review_date": "2026-02-14",
"recommend_to_friend": true,
"reviewer_name": "John D."
# review_idvehicle_idreviewer_namereview_dateoverall_ratingvalue_rating
1
2
3

Complete list of extractable fields for Cost to Own objects from kbb.com. All fields typed and schema-versioned.

vehicle_idstatedepreciation_5yrfuel_cost_5yrinsurance_cost_5yrmaintenance_cost_5yrrepair_cost_5yrtax_fees_5yrfinancing_cost_5yrtotal_cost_to_owncost_per_mile
cost_to own
● 200 OK
"state": "CA",
"total_cost_to_own": 42150,
"depreciation_5yr": 18200,
"fuel_cost_5yr": 8450,
"maintenance_cost_5yr": 4100,
"insurance_cost_5yr": 6200,
"cost_per_mile": 0.56
# vehicle_idstatedepreciation_5yrfuel_cost_5yrinsurance_cost_5yrmaintenance_cost_5yr
1
2
3

Capabilities

Automotive intelligence - structured and verified

Our KBB scraper navigates ZIP-code localised pricing, complex trim configurations, and dynamic valuation widgets with proxy rotation and session management built in.

Trade-in & Private Party Values

Extract exact valuation ranges based on condition, mileage, and trim configuration.

Localised Market Pricing

Capture Fair Purchase Price and Typical Listing Price specific to targeted ZIP codes.

Trim & Option Adjustments

Calculate value modifiers for specific factory options, packages, and drivetrain configurations.

Dealer Inventory Tracking

Monitor local dealer stock, pricing, days on lot, and KBB price ratings.

5-Year Cost to Own Data

Extract projected depreciation, fuel, maintenance, and insurance costs per vehicle.

Vehicle Specifications

Comprehensive technical data including engine codes, dimensions, fuel economy, and MSRP.

Consumer Reviews

Aggregate owner ratings across reliability, comfort, and performance categories.

Certified Pre-Owned Premiums

Track CPO pricing deltas compared to standard used inventory.

VIN Decoding Support

Input raw VINs to extract exact build configurations and associated market values.

// engagement pipeline

From VIN list to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide VIN lists, Year/Make/Model combinations, or ZIP codes. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Playwright crawlers, US proxy rotation, session management, and CAPTCHA handling for kbb.com.

Validation & QA
d 4–6

Schema validation, null-rate checks, valuation-outlier detection, and sample payloads before full launch.

Delivery
ongoing

JSON, CSV, or Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our KBB pipeline handles the hard parts

Kelley Blue Book heavily guards its valuation engine. Here is how we maintain extraction stability.

pipeline-monitor · kbb.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Anti-bot layer
Residential proxy rotation + fingerprint spoofing

KBB uses aggressive bot protection that blocks data centre IPs instantly. Our crawlers use US residential ISP proxies with realistic browser fingerprints and full cookie session management to bypass perimeter defences.

Localisation
ZIP code session hydration

Valuations are strictly bound to local markets. We manage cookie and session state to simulate user location accurately, ensuring the Fair Purchase Price reflects the requested ZIP code.

JavaScript rendering
Playwright execution for dynamic widgets

The KBB valuation engine relies heavily on client-side JavaScript. We run full Playwright browser sessions to execute scripts, trigger condition modifiers, and render the final pricing data.

Schema stability
Resilient selectors for complex trims

Vehicle trim and option hierarchies change frequently. Our selector strategy uses structural mapping and fallback chains so a layout change does not break your pricing pipeline.

Form handling
Multi-step VIN decoding flows

Extracting values via VIN requires navigating multi-step asynchronous forms. We automate these exact user flows, handling network delays and conditional option prompts.

Applications

Who uses KBB data and how

Teams across industries use kbb.com data to build competitive products and smarter operations.

01
Auto Finance & Lending

Banks and credit unions use automated KBB valuations for precise Loan-to-Value (LTV) calculations and portfolio risk assessment.

02
Insurance Underwriting

Insurers extract Fair Market Range data to calculate total loss payouts and set accurate policy premiums.

03
Dealership Pricing

Franchise and independent dealers align their inventory pricing with local KBB Fair Purchase Prices to optimise turn rates.

04
Fleet Management

Rental and corporate fleets track residual values and depreciation curves to optimise vehicle disposal timing.

05
Automotive Market Research

Analysts track shifting trade-in values and dealer inventory levels to measure consumer demand and supply constraints.

06
Classifieds & Marketplaces

Vehicle listing platforms integrate KBB pricing guidance to help private sellers price their vehicles competitively.

Why DataFlirt

"Kelley Blue Book sets the standard for North American vehicle pricing, but extracting those valuations programmatically requires navigating localised, bot-protected endpoints."

Most teams fail at KBB extraction because valuations are strictly bound to ZIP codes, complex trim configurations, and aggressive anti-bot perimeters. DataFlirt manages the residential proxies, JavaScript execution, and session state required to extract accurate Fair Market Ranges at scale.

Technical Spec

KBB scraper - technical capabilities

Everything supported by our kbb.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions required for valuation widgets and dynamic pricing
Supported
CAPTCHA bypass
Automated 2Captcha + CapSolver integration for perimeter defence
Supported
US Residential proxy rotation
ISP-grade residential IPs from US pools rotated per session
Supported
ZIP code localisation
Session state management to extract region-specific pricing
Supported
VIN-based exact valuation
Automated form navigation to resolve VINs to specific values
Supported
Mileage & condition adjustments
Programmatic input of exact mileage and condition tiers
Supported
Dealer inventory pagination
Extraction of full dealer stock beyond the first page
Supported
MyKBB saved garage data
Gated user profiles and saved vehicle histories
Partial
Instant Cash Offer applications
Gated credit applications and PII submission flows
Partial
Infrastructure

Infrastructure powering the KBB pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles crawl orchestration and deduplication. Playwright handles JavaScript rendering, cookie sessions, and multi-step valuation flows.

Residential Proxy Infrastructure

We maintain pools of US residential ISP proxies. Rotation happens per-session to maintain ZIP code localisation while bypassing bot detection.

Cloud-Native Orchestration

Pipelines run on AWS Lambda and ECS. Airflow handles scheduling and dependency management. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested schema
CSV
Flat file with typed columns
XLS
Excel compatible format for analyst teams
Parquet
Columnar format for data warehouses
AWS S3
Direct bucket delivery
Webhook
HTTP POST per record for real-time workflows
API
REST endpoints for on-demand querying
Snowflake
Stage and COPY INTO workflow
BigQuery
Streamed directly into your dataset
PostgreSQL
Upsert into your existing schema
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About kbb.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping KBB legal?

Scraping publicly available pricing and inventory information is generally permissible. DataFlirt targets only public, non-authenticated vehicle data. We do not extract personal data or circumvent authentication walls. Clients should review terms of service and consult legal counsel for specific use cases.

How do you handle KBB bot protection?

We use US residential ISP proxies, full Playwright browser sessions with realistic fingerprints, and automated CAPTCHA solving. We manage cookie state carefully to maintain session validity during multi-step valuation flows.

Can you extract valuations for specific ZIP codes?

Yes. We hydrate sessions with specific ZIP codes before extracting the Fair Purchase Price or Trade-in values to ensure accurate local market representation.

How fresh is the inventory data?

Dealer inventory can be tracked at daily or hourly cadences depending on your requirements. Valuation data is typically refreshed weekly or monthly as KBB updates its models.

Do you support VIN decoding?

Yes. You can provide a list of VINs, and our pipeline will navigate the KBB interface to resolve the exact year, make, model, trim, and associated valuations.

What is the minimum viable engagement?

Our smallest packages start at a defined list of 5,000 VINs or specific Make/Model permutations. We price based on volume, complexity, and delivery frequency.

Can I request a sample dataset?

Yes. We provide a sample run of up to 500 vehicles as part of the pre-engagement scoping process so you can validate schema fit and data quality.

$ dataflirt scope --new-project --source=kbb.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off valuation dump or continuous inventory monitoring, we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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