We extract recipe compositions, guaranteed analysis metrics, trial pricing variations, and customer testimonials from Nomnomnow. Delivered as clean JSON, CSV, or Parquet to your warehouse.
Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.
Complete list of extractable fields for Recipes & Nutrition objects from nomnomnow.com. All fields typed and schema-versioned.
"recipe_name": "Beef Mash", "main_ingredients": "['Ground beef', 'russet potatoes', 'eggs', 'carrots', 'peas']", "crude_protein": "8.5%", "crude_fat": "4.0%", "crude_fiber": "1.0%", "moisture": "77.0%", "caloric_density": "1239 kcal/kg"
| # | recipe_name | main_ingredients | vitamins | minerals | crude_protein | crude_fat |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 |
Complete list of extractable fields for Pricing & Subscriptions objects from nomnomnow.com. All fields typed and schema-versioned.
"plan_type": "Full Portion", "pet_weight_tier": "20-30 lbs", "trial_price": 16.5, "regular_price": 33.0, "delivery_frequency": "2 weeks", "discount_pct": 50, "currency": "USD"
| # | plan_type | pet_weight_tier | trial_price | regular_price | delivery_frequency | discount_pct |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 |
Complete list of extractable fields for Reviews & Testimonials objects from nomnomnow.com. All fields typed and schema-versioned.
"review_id": "REV-84920", "author": "Sarah M.", "pet_name": "Bella", "breed": "French Bulldog", "rating": 5, "verified_buyer": true, "health_improvement_tags": "['Digestion', 'Coat Health']"
| # | review_id | author | pet_name | breed | rating | review_text |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 |
Complete list of extractable fields for Veterinary Health Guides objects from nomnomnow.com. All fields typed and schema-versioned.
"article_id": "ART-104", "title": "Understanding Canine Pancreatitis", "author": "Dr. Justin Shmalberg", "author_credentials": "DVM, DACVN", "category": "Health Conditions", "reading_time": "6 min", "tags": "['Diet', 'Pancreatitis', 'Digestion']"
| # | article_id | title | author | author_credentials | publish_date | category |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 |
Complete list of extractable fields for Microbiome & Supplements objects from nomnomnow.com. All fields typed and schema-versioned.
"product_name": "GI Targeted Probiotics", "category": "Supplements", "price": 40.0, "active_ingredients": "['Bifidobacterium animalis', 'Enterococcus faecium']", "stock_status": "In Stock", "benefit_tags": "['Gut Health', 'Immune Support']"
| # | product_name | category | price | description | active_ingredients | usage_instructions |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 |
Nomnomnow relies on dynamic questionnaires to reveal pricing and portion data. Our infrastructure automates these flows to capture accurate nutritional and commercial metrics.
Extract primary ingredients, vitamin blends, and mineral additives for every fresh food recipe.
Capture exact percentages for crude protein, crude fat, crude fiber, and moisture across all formulations.
Simulate pet profile creation (weight, age, activity level) to extract the resulting subscription and trial pricing tiers.
Scrape customer reviews, filtering for specific health improvement claims, breed data, and star ratings.
Archive blog posts, health guides, author credentials, and categorisation tags for content strategy analysis.
Extract product details, pricing, and active ingredients for supplements and testing kits.
Capture specific nutritional adequacy statements for regulatory benchmarking.
Track kcal/kg and kcal/cup metrics for every recipe variation.
Monitor pricing adjustments or subtle formulation changes over time with change detection algorithms.
Brief in. Clean data out.
Identify required data points: recipes, dynamic pricing tiers, or veterinary content.
We configure Playwright to navigate the pet profile questionnaire and extract the resulting data payloads.
Schema validation and nutritional value outlier detection before full launch.
JSON, CSV, or Parquet pushed to your S3 bucket or Snowflake stage on your defined schedule.
Nomnomnow uses modern JavaScript frameworks and gated pricing funnels. Standard HTTP clients fail here. We use full browser automation to reach the data.
Nomnomnow is a single page application. We run full Playwright browser sessions to ensure all dynamic components, recipe modals, and pricing widgets hydrate correctly before extraction.
Pricing is hidden behind a multi-step questionnaire. Our crawlers programmatically input various pet profiles (weight, breed, age) to map the entire pricing matrix.
We handle infinite scroll and dynamic pagination to ensure the complete extraction of all customer testimonials and veterinary articles.
DTC brands update their frontend frequently. We use multiple fallback selectors to maintain pipeline stability when Nomnomnow pushes site updates.
Our change detection system flags any modifications to guaranteed analysis percentages or ingredient lists, alerting you to silent product updates.
DTC pet food brands map Nomnomnow pricing tiers against their own to optimise subscription and trial offers.
Formulators compare guaranteed analysis metrics across the fresh pet food sector to identify market gaps.
Analysts mine customer testimonials to quantify specific health improvement claims and brand sentiment.
Marketing teams analyse veterinary blog topics and categorisation to inform their own SEO and content production.
R&D teams identify popular ingredient combinations and supplement additions driving customer acquisition.
Track changes in trial box discounts and promotional messaging to understand competitor acquisition strategies.
"Nomnomnow exact formulation ratios, guaranteed analysis, and weight-based pricing tiers represent critical intelligence for the DTC pet food sector."
Extracting data from modern DTC brands requires handling dynamic, JavaScript-heavy single-page applications where pricing is obscured behind interactive questionnaires. DataFlirt automates this multi-step funnel interaction, delivering clean, structured nutritional and pricing datasets so your analysts can focus on market positioning rather than DOM parsing.
Everything supported by our nomnomnow.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.
Open-source tooling on proven cloud infra — no vendor lock-in, full observability.
Scrapy orchestrates the crawl while Playwright handles the complex JavaScript execution required to navigate the Nomnomnow onboarding funnel.
We route requests through US residential IPs to mimic legitimate user traffic and avoid automated blocking mechanisms.
Pipelines run on AWS Lambda and ECS, managed by Airflow, ensuring reliable execution of scheduled data extraction tasks.
Data delivered to where your team already works — no new tooling required.
About nomnomnow.com scraping, legality, and pipeline operations.
Ask us directly →Scraping publicly available information from Nomnomnow is generally permissible. DataFlirt extracts only public, non-authenticated recipe, pricing, and review data. We do not extract personal user data or circumvent authentication walls.
We use Playwright to programmatically navigate the onboarding questionnaire. By defining a matrix of pet variables (weight, age, breed), we simulate the funnel to capture the full spectrum of trial and subscription pricing.
Yes. Our change detection system compares current guaranteed analysis and ingredient lists against previous runs, alerting you to any silent modifications in the recipes.
Yes, we capture the specific AAFCO compliance text for each recipe to aid in regulatory and nutritional benchmarking.
We extract full product details, pricing, and active ingredient lists for all supplements and testing kits available on the site.
Pipelines can be configured for one-off extraction, or scheduled for daily, weekly, or monthly runs depending on your monitoring requirements.
20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off extraction of recipe formulations or continuous monitoring of pricing tiers, we build and operate the infrastructure. Tell us what you need.
