SYSTEM all green source pedigree.com queue 1,204 pages p99 latency 215ms dataflirt.com · scraper/pedigree-com
RUN · 14 active pipelines · pedigree.com live

Pedigree product data,
at warehouse scale.

We extract dog food listings, ingredient profiles, guaranteed analysis metrics, feeding guidelines, and store locator data from pedigree.com. Delivered as clean JSON, CSV, or Parquet.

Products extracted
482 /run
Ingredients mapped
1,845 /run
Store locations
12,491 /24h
Active pipelines
14
Uptime
99.98%
Data Dictionary

Every field we extract from pedigree.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Product Listings objects from pedigree.com. All fields typed and schema-versioned.

product_idnamecategorysub_categorylife_stagebreed_sizedescriptionimage_urlspage_urlupc_codes
product_listings
● 200 OK
"product_id": "PED-DRY-001",
"name": "Adult Complete Nutrition Roasted Chicken",
"category": "Dry Food",
"life_stage": "Adult",
"breed_size": "All Breed Sizes",
"page_url": "https://www.pedigree.com/dog-foods/dry-food/adult-roasted-chicken",
"upc_codes": "['023100100412', '023100100429']"
# product_idnamecategorysub_categorylife_stagebreed_size
1
2
3

Complete list of extractable fields for Nutritional Info objects from pedigree.com. All fields typed and schema-versioned.

product_idingredientscrude_protein_pctcrude_fat_pctcrude_fiber_pctmoisture_pctlinoleic_acid_pctcalcium_pctzinc_mgvitamin_e_iucaloric_content_kcal
nutritional_info
● 200 OK
"product_id": "PED-DRY-001",
"crude_protein_pct": 21.0,
"crude_fat_pct": 10.0,
"moisture_pct": 12.0,
"caloric_content_kcal": 3402,
"ingredients": "['Ground Whole Grain Corn', 'Meat And Bone Meal', 'Corn Gluten Meal', 'Animal Fat']"
# product_idingredientscrude_protein_pctcrude_fat_pctcrude_fiber_pctmoisture_pct
1
2
3

Complete list of extractable fields for Feeding Guidelines objects from pedigree.com. All fields typed and schema-versioned.

product_iddog_weight_lbs_mindog_weight_lbs_maxdaily_cupsmixed_feeding_cansmixed_feeding_pouchestransition_daysspecial_notes
feeding_guidelines
● 200 OK
"product_id": "PED-DRY-001",
"dog_weight_lbs_min": 10,
"dog_weight_lbs_max": 25,
"daily_cups": "1 to 2",
"mixed_feeding_cans": "0.5",
"transition_days": 7
# product_iddog_weight_lbs_mindog_weight_lbs_maxdaily_cupsmixed_feeding_cansmixed_feeding_pouches
1
2
3

Complete list of extractable fields for Store Locator objects from pedigree.com. All fields typed and schema-versioned.

store_idstore_nameaddresscitystatezip_codephonelatitudelongituderetailer_typein_stock_status
store_locator
● 200 OK
"store_id": "WM-4829",
"store_name": "Walmart Supercenter",
"city": "Austin",
"state": "TX",
"latitude": 30.2672,
"longitude": -97.7431,
"in_stock_status": true
# store_idstore_nameaddresscitystatezip_code
1
2
3

Complete list of extractable fields for Reviews & Ratings objects from pedigree.com. All fields typed and schema-versioned.

review_idproduct_idreviewer_nicknamestar_ratingreview_titlereview_bodyreview_daterecommendedhelpful_votes
reviews_& ratings
● 200 OK
"review_id": "REV-99281",
"product_id": "PED-DRY-001",
"star_rating": 5,
"review_title": "My dog loves this",
"review_date": "2023-11-14",
"recommended": true
# review_idproduct_idreviewer_nicknamestar_ratingreview_titlereview_body
1
2
3

Capabilities

Extract the complete Pedigree catalogue

Our Pedigree scraper handles the entire brand footprint: product formulation, dynamic feeding calculators, geospatial store locators, and consumer reviews. We manage the infrastructure so you receive structured output.

Full Product Extraction

Capture names, size variants, life stage constraints, and breed size recommendations for every dry food, wet food, and treat.

Nutritional Profiling

Extract the guaranteed analysis table, caloric content per cup, and the exact sequence of the ingredient list.

Feeding Guide Parsing

Convert weight-based portion recommendations and mixed-feeding instructions into structured tabular data.

Store Locator Scraping

Execute geospatial queries against the Where to Buy API to extract retail partners carrying specific UPCs.

Review Mining

Extract customer feedback, star ratings, and recommendation flags paginated across all product review pages.

Dentastix Variant Mapping

Map complex parent-child relationships for treat sizes, flavour combinations, and multipack configurations.

Care Guide Corpus

Scrape dog training tips, adoption guides, and nutritional advice articles for content aggregation.

JavaScript Rendering

Execute full browser sessions to hydrate dynamic store locators and interactive feeding calculators.

Change Detection

Monitor ingredient formulation changes or new product releases with automated diffing.

// engagement pipeline

From target selection to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Specify product categories, geographic regions for store locators, or review thresholds. We map the schema.

Pipeline Build
d 2–4

We configure crawlers, proxy pools, and JavaScript rendering engines to handle pedigree.com architecture.

Validation & QA
d 4–6

We test schema adherence, null-rate limits, and ingredient list completeness before production deployment.

Delivery
ongoing

Clean records pushed to your S3 bucket, BigQuery dataset, or webhook endpoint on your defined schedule.

Under the hood

Handling manufacturer site architecture

Brand sites like Pedigree use specific frontend frameworks and third-party integrations for reviews and store locators. We handle the technical overhead.

pipeline-monitor · pedigree.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Store Locator API
Bypassing the map UI for raw spatial data

Pedigree uses third-party mapping services for its 'Where to Buy' feature. We bypass the frontend map rendering and query the underlying spatial APIs directly, iterating through zip codes to build a complete national inventory map.

Review Syndication
Extracting from embedded review platforms

Customer reviews are often loaded asynchronously via providers like Bazaarvoice. Our pipeline intercepts these network requests to extract the raw JSON review data, bypassing complex DOM parsing.

Schema Stability
Adapting to promotional layouts

FMCG brands frequently update their sites for seasonal campaigns. We use resilient selector strategies and fallback chains to ensure data extraction continues even when the marketing team changes the page structure.

Change Detection
Monitoring formulation updates

Pet food ingredients change. We maintain a hash index of the guaranteed analysis and ingredient lists. Subsequent runs only push diffs, allowing you to track exactly when a formulation is altered.

Monitoring
Detecting discontinued products

We monitor catalogue completeness and alert on 404s or redirect loops, ensuring your database accurately reflects the current active product lineup.

Applications

Who uses Pedigree data

Teams across industries use pedigree.com data to build competitive products and smarter operations.

01
Competitor Intelligence

Pet food brands benchmark nutritional profiles, guaranteed analysis metrics, and ingredient sequences against market leaders.

02
Retail Inventory Mapping

Distributors aggregate 'where to buy' data to map brand distribution networks and identify retail gaps.

03
Market Research

Analysts track ingredient trends, such as protein sources or grain inclusions, across the entire product catalogue.

04
eCommerce Aggregation

Pet supply marketplaces populate their catalogues with accurate manufacturer data, feeding guides, and high-resolution images.

05
Sentiment Analysis

Product teams mine review text to understand palatability, digestion feedback, and customer satisfaction.

06
AI Training Data

Machine learning teams use the structured nutritional data and care articles to train specialized pet care models.

Why DataFlirt

"Pedigree.com holds the definitive manufacturer data for one of the world's largest pet food brands. This is essential for accurate retail syndication and ingredient benchmarking."

Most pet industry aggregators rely on outdated retail data. Extracting directly from the manufacturer ensures you capture the exact guaranteed analysis, precise ingredient sequences, and official feeding guidelines before they hit the retail supply chain. DataFlirt automates this extraction pipeline.

Technical Spec

Pedigree scraper technical specifications

Everything supported by our pedigree.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Playwright sessions for dynamic feeding calculators and interactive elements
Supported
Store locator geospatial queries
Iterative radius searches to extract comprehensive retail partner lists
Supported
Ingredient list parsing
Extraction of sequential ingredient arrays and guaranteed analysis tables
Supported
Variant mapping
Linking bag sizes and multipacks to parent product records
Supported
Review pagination
Extraction of all historical reviews across paginated endpoints
Supported
Change detection
Hash-based diffing to monitor formulation or packaging updates
Supported
Webhook delivery
HTTP POST per record for immediate downstream ingestion
Supported
Personalised pet profiles
User-specific dog profiles and feeding histories require authentication
Partial
Loyalty program points
Account-specific reward balances are gated behind user login
Partial
Infrastructure

Infrastructure powering the extraction

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy manages crawl orchestration and retry logic. Playwright handles JavaScript rendering for third-party review widgets and store locator map interfaces.

Proxy Infrastructure

We utilise residential ISP proxies to route requests, ensuring high success rates when querying regional store locator endpoints.

Cloud-Native Orchestration

Pipelines execute on AWS infrastructure. Airflow handles scheduling and dependency management, ensuring reliable delivery cadences.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested arrays for hierarchical product data
CSV
Flat file with typed columns for spreadsheet analysis
XLS
Excel compatible format for immediate business use
Parquet
Columnar format optimised for data warehouse ingestion
AWS S3
Direct bucket delivery compatible with modern data lakes
Webhook
HTTP POST per record for real-time processing
API
REST endpoint to query your extracted datasets
BigQuery
Streamed directly into your dataset
Snowflake
Stage and COPY INTO workflow
Postgres
Upsert into your existing relational schema
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About pedigree.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping pedigree.com legal?

Scraping publicly available product information, nutritional data, and store locations is generally permissible. DataFlirt extracts only public, non-authenticated data. We do not bypass login walls or extract personal user information.

How do you extract the store locator data?

We programmatically query the underlying spatial API used by the 'Where to Buy' feature, iterating through geographic coordinates to build a comprehensive list of retail partners carrying specific products.

Can you track changes in ingredient formulations?

Yes. We maintain a baseline of the guaranteed analysis and ingredient lists. Subsequent pipeline runs compare the current live data against the baseline, emitting a diff record if the formulation changes.

Do you extract all product reviews?

Yes. We paginate through the embedded review provider to extract the full historical corpus of customer reviews, including star ratings and helpful votes.

How fresh is the data?

Catalogue refreshes typically run weekly or monthly depending on your requirements, as manufacturer product lines change infrequently. Store locator data can be queried at a higher frequency.

Can I request a sample dataset?

Yes. We provide a sample run covering a subset of products and nutritional profiles during the scoping phase, allowing you to validate the schema before committing.

$ dataflirt scope --new-project --source=pedigree.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off catalogue extraction or continuous monitoring of nutritional formulations, we build and operate the pipeline. Tell us your requirements.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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