SYSTEM all green source prettylittlething.com queue 12,845 pages p99 latency 168ms dataflirt.com · scraper/prettylittlething-com
RUN · 41 active pipelines · prettylittlething.com live

PrettyLittleThing data,
at warehouse scale.

We extract style codes, sizing grids, geo-specific pricing, and discount velocity from PrettyLittleThing. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Products extracted
145K /day
Price updates
620K /24h
SKU/Size records
1.2M /run
Active pipelines
41
Uptime
99.94%
Data Dictionary

Every field we extract from prettylittlething.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Product Listings objects from prettylittlething.com. All fields typed and schema-versioned.

style_codetitlecategorysub_categorypricelist_pricecurrencydiscount_pctcolourfabric_compositionmodel_sizeimage_urlspage_urlscraped_at
product_listings
● 200 OK
"style_code": "CMA1234",
"title": "Black Slinky Ruched Front Shirt",
"category": "Clothing > Tops > Shirts",
"price": 15.0,
"list_price": 25.0,
"discount_pct": 40,
"colour": "Black",
"fabric_composition": "95% Polyester 5% Elastane"
# style_codetitlecategorysub_categorypricelist_price
1
2
3

Complete list of extractable fields for Pricing & Inventory objects from prettylittlething.com. All fields typed and schema-versioned.

style_coderegioncurrencycurrent_priceoriginal_priceis_on_salepromo_textsizes_in_stocksizes_out_of_stockstock_statusrestock_datescraped_at
pricing_& inventory
● 200 OK
"style_code": "CMA1234",
"region": "UK",
"current_price": 15.0,
"original_price": 25.0,
"is_on_sale": true,
"promo_text": "USE CODE: EXTRA10",
"sizes_in_stock": "['4', '6', '8', '10']",
"sizes_out_of_stock": "['12', '14', '16']"
# style_coderegioncurrencycurrent_priceoriginal_priceis_on_sale
1
2
3

Complete list of extractable fields for Categories & Taxonomy objects from prettylittlething.com. All fields typed and schema-versioned.

category_idcategory_namebreadcrumbparent_categoryproduct_counturlsort_ordermeta_titlemeta_descriptionscraped_at
categories_& taxonomy
● 200 OK
"category_id": "cat_tops",
"category_name": "Tops",
"breadcrumb": "Home > Clothing > Tops",
"parent_category": "Clothing",
"product_count": 4821,
"url": "https://www.prettylittlething.com/clothing/tops.html",
"sort_order": "Recommended"
# category_idcategory_namebreadcrumbparent_categoryproduct_counturl
1
2
3

Capabilities

Everything you need from PrettyLittleThing — nothing you don't

Our PLT scraper handles fast-moving inventory, geo-fenced pricing, and heavy frontend rendering — delivering clean SKU-level data without the bot-blocking headaches.

SKU & Style Code Extraction

Map every product to its unique style code. Capture title, category breadcrumbs, colour variants, and high-resolution image URLs.

Size-Level Inventory Tracking

Extract size availability grids. Differentiate between in-stock, out-of-stock, and low-stock sizes for precise demand forecasting.

Geo-Pricing & Multi-Currency

Track localised pricing across PLT's UK, US, EU, and AU storefronts. Monitor region-specific base prices and active promotions.

Discount & Sale Event Monitoring

Log list price vs current price, discount percentages, and promotional banner text (e.g., 'Pink Friday' or sitewide discount codes).

Fabric & Composition Parsing

Extract material breakdowns, care instructions, and model sizing details directly from the product description DOM.

High-Frequency Polling

Fast fashion inventory moves quickly. Configure hourly or daily runs to catch flash sales, markdown velocity, and restocks.

// engagement pipeline

From target category to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide category URLs, specific style codes, or target regions. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Scrapy / Playwright crawlers, proxy rotation, session management, and CAPTCHA handling for prettylittlething.com.

Validation & QA
d 4–6

Schema validation, null-rate checks, price-outlier detection, and size-grid verification before full launch.

Delivery
ongoing

JSON / CSV / Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our PLT pipeline handles the hard parts

Fast fashion sites deploy aggressive caching and bot protection to shield pricing logic. Here's how we ensure reliable extraction.

pipeline-monitor · prettylittlething.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Anti-bot layer
Residential proxy rotation + fingerprint spoofing

PLT uses advanced bot mitigation to block datacenter IPs. Our crawlers use residential ISP proxies with realistic browser fingerprints, randomised request timing, and full cookie session management to bypass perimeter security.

Geo-targeting
Region-specific proxies for localised pricing

Pricing and stock availability differ vastly between PLT's US, UK, and AU sites. We route requests through region-matched residential nodes to capture accurate local pricing and promo codes without triggering redirection loops.

JavaScript rendering
Full Playwright execution for dynamic grids

Size availability and dynamic pricing modules rely heavily on client-side rendering. We run full Playwright browser sessions to execute JavaScript, ensuring accurate stock-status capture across all size variants.

High-frequency diffing
Only re-scrape what's changed

Fast fashion requires high-frequency tracking. We maintain a hash index of last-seen values per style code. Subsequent runs only push diffs — isolating price drops and stockouts without redundant data transfer.

Schema stability
Resilient selectors for frontend shifts

PLT frequently updates its frontend architecture for major sale events. Our extraction logic relies on multiple fallback chains — targeting underlying JSON data layers and API endpoints before falling back to DOM parsing.

Applications

Who uses PrettyLittleThing data — and how

Teams across industries use prettylittlething.com data to build competitive products and smarter operations.

01
Competitor Price Benchmarking

Fashion retailers track PLT's base pricing and discount velocity to calibrate their own promotional calendars and markdown strategies.

02
Trend & Assortment Analysis

Merchandising teams monitor new arrivals and category density to identify emerging micro-trends and fabric preferences.

03
Markdown Optimisation

Pricing algorithms consume historical discount data to model optimal markdown curves based on PLT's clearance behaviour.

04
Supply Chain & Restock Forecasting

Analysts track size-level stockouts across categories to estimate sales velocity and inform fast-fashion procurement cycles.

05
AI Fashion Models Training

Computer vision teams extract high-resolution product imagery paired with detailed fabric and style metadata to train generative fashion models.

06
Retail Arbitrage & Drop-shipping

Arbitrageurs monitor flash sales and extreme markdowns in specific regions to identify cross-border margin opportunities.

Why DataFlirt

"PrettyLittleThing cycles inventory faster than almost any other retailer. If you aren't tracking size-level stock daily, your pricing models are operating blind."

Extracting fast fashion data requires handling constant DOM changes, aggressive CDN caching, and geo-fenced pricing. DataFlirt manages the residential proxy pools, JavaScript execution, and schema normalisation so your data scientists can focus on markdown optimisation — not scraping infrastructure.

Technical Spec

PrettyLittleThing scraper — technical capabilities

Everything supported by our prettylittlething.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions — required for dynamic size grids and promo hydration
Supported
CAPTCHA bypass
Automated 2Captcha + CapSolver integration for perimeter defence
Supported
Residential proxy rotation
ISP-grade residential IPs from UK / US / EU pools — rotated per request
Supported
Multi-region pricing
Accurate extraction across prettylittlething.com, .co.uk, .com.au, etc.
Supported
Size-level inventory
Extracts exact sizes available vs out-of-stock per style code
Supported
Style code mapping
Normalises products via internal PLT style/SKU codes
Supported
Flash sale tracking
Captures transient sitewide discount codes and banner text
Supported
Webhook delivery
HTTP POST per record or batch — useful for real-time repricing workflows
Supported
User account order history
Gated data (past purchases, returns) requires authenticated sessions
Partial
Saved wishlists
Gated data tied to individual user profiles
Partial
Infrastructure

Infrastructure powering the PLT pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles crawl orchestration, deduplication, and retry logic. Playwright handles JavaScript rendering, cookie sessions, and interaction flows. Combined via scrapy-playwright middleware.

Residential Proxy Infrastructure

We maintain pools of residential ISP proxies across UK/US/EU regions. Rotation happens per-request with sticky sessions where required. IP score monitoring prevents blacklisted pool contamination.

Cloud-Native Orchestration

Pipelines run on AWS Lambda (burst) and ECS (sustained). Airflow handles scheduling, dependency management, and SLA alerting. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested — schema versioned per run
CSV
Flat file with typed columns — Excel/Sheets compatible
Parquet
Columnar format for BigQuery, Snowflake, Athena
S3
Direct bucket delivery — compatible with any data lake
Webhook
HTTP POST per record for real-time downstream processing
BigQuery
Streamed directly into your dataset with schema auto-detect
Snowflake
Stage + COPY INTO workflow — incremental or full-replace
// faq

Common questions.

About prettylittlething.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping PrettyLittleThing legal?

Scraping publicly available information from retail sites is generally permissible under applicable law in the UK and US. DataFlirt targets only public, non-authenticated product, pricing, and category data. We do not extract personal data or circumvent authentication walls.

How do you bypass PLT's bot protection?

We use residential ISP proxies targeted to specific regions, full Playwright browser sessions with realistic fingerprints, and request timing modelled on human behaviour. We monitor for 403/CAPTCHA rate spikes and trigger pool rotation automatically.

Can you track pricing across different regions?

Yes. We configure pipelines to route through region-specific proxy nodes (e.g., UK, US, AU) to capture the exact localised pricing, currency, and promotional banners displayed to users in those territories.

How fresh is the data?

For fast fashion, we typically configure daily or sub-daily runs. Real-time streaming pipelines can achieve sub-60-minute latency for price and availability signals on a defined list of priority style codes.

Do you extract exact size availability?

Yes. The pipeline captures the full size grid per product, explicitly mapping which sizes are in-stock versus out-of-stock at the time of extraction.

What is the minimum viable engagement?

Our smallest packages start at a defined category or style code list with daily delivery. For full-catalogue extraction across multiple regions, we price based on compute volume and proxy bandwidth. Contact us for a scoped quote.

$ dataflirt scope --new-project --source=prettylittlething.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off category export or continuous tracking of discount velocity and size availability — we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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