SYSTEM all green source yell.com queue 12,841 postcodes p99 latency 218ms dataflirt.com · scraper/yell-com
RUN · 64 active pipelines · yell.com live

Yell directory data,
at warehouse scale.

We extract UK business listings, contact information, category classifications, and customer reviews from Yell. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Businesses extracted
1.2M /day
Reviews parsed
345K /run
Phone numbers decoded
890K /24h
Active pipelines
64
Uptime
99.94%
Data Dictionary

Every field we extract from yell.com

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Business Profiles objects from yell.com. All fields typed and schema-versioned.

yell_idbusiness_namecategoryprimary_categoryratingreview_countyears_in_businessverified_listingprofile_url
business_profiles
● 200 OK
"yell_id": "7829103",
"business_name": "Apex Plumbing Services",
"category": "Plumbers",
"rating": 4.8,
"review_count": 142,
"verified_listing": true
# yell_idbusiness_namecategoryprimary_categoryratingreview_count
1
2
3

Complete list of extractable fields for Contact & Location objects from yell.com. All fields typed and schema-versioned.

yell_idphone_primaryphone_secondarywebsite_urlemail_addressstreet_addresslocalitypostcodelatitudelongitude
contact_& location
● 200 OK
"phone_primary": "020 7946 0018",
"website_url": "www.apexplumbing.co.uk",
"street_address": "142 High Street",
"locality": "London",
"postcode": "SW1A 1AA",
"latitude": 51.5014
# yell_idphone_primaryphone_secondarywebsite_urlemail_addressstreet_address
1
2
3

Complete list of extractable fields for Reviews & Ratings objects from yell.com. All fields typed and schema-versioned.

review_idyell_idauthor_namestar_ratingreview_datereview_textresponse_dateresponse_textreported_status
reviews_& ratings
● 200 OK
"review_id": "rev_88192",
"author_name": "Sarah Jenkins",
"star_rating": 5,
"review_date": "2023-10-14",
"review_text": "Arrived within an hour. Fixed the leak quickly.",
"response_text": "Thanks Sarah!"
# review_idyell_idauthor_namestar_ratingreview_datereview_text
1
2
3

Complete list of extractable fields for Operating Hours objects from yell.com. All fields typed and schema-versioned.

yell_idmonday_hourstuesday_hourswednesday_hoursthursday_hoursfriday_hourssaturday_hourssunday_hoursbank_holiday_hoursstatus
operating_hours
● 200 OK
"yell_id": "7829103",
"monday_hours": "08:00 - 18:00",
"saturday_hours": "09:00 - 13:00",
"sunday_hours": "Closed",
"status": "Open Now",
"bank_holiday_hours": "Varies"
# yell_idmonday_hourstuesday_hourswednesday_hoursthursday_hoursfriday_hours
1
2
3

Complete list of extractable fields for Search Results objects from yell.com. All fields typed and schema-versioned.

search_termsearch_locationrank_positionis_sponsoredyell_idbusiness_namesnippet_textdistance_milesscraped_at
search_results
● 200 OK
"search_term": "emergency plumber",
"search_location": "Manchester",
"rank_position": 3,
"is_sponsored": false,
"business_name": "Apex Plumbing Services",
"distance_miles": 1.2
# search_termsearch_locationrank_positionis_sponsoredyell_idbusiness_name
1
2
3

Capabilities

Everything you need from Yell - nothing you don't

Our Yell scraper handles every layer of the directory: business listings, contact details, postcode search grids, and review pagination - with JavaScript rendering and IP rotation built in.

Full Profile Extraction

Business name, descriptions, categories, years in business, and verified status flags scraped directly from individual Yell profile pages.

Contact Detail Decoding

Capture primary and secondary phone numbers, website URLs, and email addresses, including bypasses for click-to-reveal obfuscation.

Precise Location Data

Extract full street addresses, localities, postcodes, and exact map coordinates (latitude/longitude) for geographic analysis.

Review & Rating Mining

Full review text, star ratings, author names, review dates, and business owner responses paginated across all review pages.

Operating Hours Parsing

Day-by-day opening times, weekend availability, and bank holiday statuses extracted and normalised into structured formats.

Search Grid Traversal

Systematic iteration across UK postcodes and search radii to ensure complete category coverage without hitting pagination limits.

Sponsored Listing Detection

Distinguish between paid Yell advertisements and organic search results to analyse competitor marketing spend.

Media Metadata

Extract image URLs, logo links, and video availability indicators associated with verified business profiles.

Scheduled Updates

Run one-off bulk exports or configure continuous pipelines at monthly or weekly cadences to track new business registrations.

// engagement pipeline

From search criteria to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide categories, UK postcodes, keywords, or specific Yell URLs. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Scrapy / Playwright crawlers, proxy rotation, session management, and geographic grid logic for yell.com.

Validation & QA
d 4–6

Schema validation, null-rate checks, location accuracy verification, and sample records before full launch.

Delivery
ongoing

JSON / CSV / Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our Yell pipeline handles the hard parts

Directory sites deploy strict rate limits and pagination caps. Here is how we ensure comprehensive data extraction.

pipeline-monitor · yell.com · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Bot protection
UK residential proxy rotation

Yell monitors traffic patterns and flags datacenter IPs. Our crawlers use UK-based residential ISP proxies with realistic browser fingerprints and randomised request timing to maintain uninterrupted access.

Data obfuscation
Click-to-reveal phone number bypass

Yell hides contact numbers behind JavaScript click events to track engagement and deter basic scrapers. We run full Playwright browser sessions to execute these scripts and extract the underlying unmasked data.

Pagination limits
Postcode grid traversal

Search results on Yell cap out after a set number of pages. To extract entire categories, we programmatically iterate through a dense grid of UK postcodes with tight search radii, ensuring zero missed businesses.

Schema stability
Resilient DOM selectors

Directory layouts vary between claimed, unclaimed, and premium listings. Our selector strategy uses multiple fallback chains so structural variations do not result in null fields.

Monitoring
24/7 pipeline health metrics

Every run emits structured logs to our observability stack. We alert on null-rate spikes, proxy exhaustion, and coverage drops, fixing issues before they impact your downstream ingestion.

Applications

Who uses Yell data - and how

Teams across industries use yell.com data to build competitive products and smarter operations.

01
B2B Lead Generation

Sales teams extract hyper-local business contacts, filtering by category and rating to build targeted outreach lists.

02
Local SEO Monitoring

Agencies track client citation accuracy, review volume, and competitor search rankings across specific UK postcodes.

03
Market Share Analysis

Corporate strategy teams map business density and category saturation to identify underserved geographic regions.

04
Review Aggregation

Reputation management platforms ingest Yell reviews alongside Google and Trustpilot to provide unified client dashboards.

05
Franchise Auditing

National brands monitor their local franchisee listings for brand compliance, correct operating hours, and customer sentiment.

06
Competitor Tracking

Businesses track rival promotional activity, sponsored listing placement, and new location openings.

Why DataFlirt

"Yell remains the definitive index of UK local business data, but extracting comprehensive coverage requires precise postcode-grid traversal."

Scraping UK directories at scale demands resilient IP rotation and JavaScript execution to bypass click-to-reveal obfuscation and bot protection. DataFlirt handles the geographic grid logic, pagination limits, and network retries so your team receives clean, normalised records ready for immediate ingestion.

Technical Spec

Yell scraper - technical capabilities

Everything supported by our yell.com scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions required for dynamic elements and click-to-reveal numbers
Supported
UK proxy targeting
Geographically targeted residential IPs to ensure correct localized results
Supported
Postcode grid search
Automated traversal of UK postcodes to bypass 1000-result pagination limits
Supported
Review pagination
Extraction of all historical reviews, not just the front-page highlights
Supported
Sponsored ad detection
Distinguishes premium paid placements from organic directory listings
Supported
Coordinate extraction
Latitude and longitude parsing from embedded map data
Supported
Webhook delivery
HTTP POST per record or batch for real-time CRM ingestion
Supported
Yell Messaging API access
Requires business owner authentication credentials
Partial
User account details
Reviewer email addresses and private profile data are gated
Partial
Infrastructure

Infrastructure powering the Yell pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles crawl orchestration, deduplication, and retry logic. Playwright handles JavaScript rendering, click events, and interaction flows. Combined via scrapy-playwright middleware.

Residential Proxy Infrastructure

We maintain pools of residential ISP proxies specifically for the UK region. Rotation happens per-request to prevent IP bans and ensure consistent directory access.

Cloud-Native Orchestration

Pipelines run on AWS Lambda and ECS. Airflow handles scheduling, grid traversal logic, and SLA alerting. All state is stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested - schema versioned per run
CSV
Flat file with typed columns - CRM compatible
Parquet
Columnar format for BigQuery, Snowflake, Athena
AWS S3
Direct bucket delivery - compatible with any data lake
Webhook
HTTP POST per record for real-time downstream processing
API
REST endpoints to query your extracted directory datasets
BigQuery
Streamed directly into your dataset with schema auto-detect
Snowflake
Stage and COPY INTO workflow - incremental or full-replace
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About yell.com scraping, legality, and pipeline operations.

Ask us directly →
Is scraping Yell legal?

Scraping publicly available directory information is generally permissible under UK law. DataFlirt targets only public, non-authenticated business data. We do not extract personal user data or circumvent authentication walls. Clients should review Yell terms of service and consult legal counsel for specific commercial use cases.

How do you extract hidden phone numbers?

Yell uses click-to-reveal mechanisms to track engagement. We utilise Playwright to execute the required JavaScript events within a headless browser, capturing the unmasked phone number exactly as a human user would.

How do you ensure complete UK coverage?

Directory searches are typically capped at a specific number of pages. We bypass this by programmatically searching across a dense grid of UK postcodes with small radius parameters, ensuring we capture every listing without hitting pagination limits.

Can you extract data for specific business categories only?

Yes. We can scope the pipeline to target specific Yell categories, keywords, or geographic regions to match your exact lead generation or research requirements.

How fresh is the data?

Pipelines can be configured to run daily, weekly, or monthly depending on your requirements. The data delivered reflects the live state of the Yell directory at the exact time of the crawl.

Do you extract Yell reviews?

Yes. We extract the full review corpus for targeted businesses, including star ratings, author names, review text, dates, and any public responses from the business owner.

What is the minimum viable engagement?

Our minimum engagements typically start at 10,000 business records. For comprehensive national extractions or continuous monitoring, we price based on total volume and delivery frequency.

$ dataflirt scope --new-project --source=yell.com ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off directory export or a continuous lead-generation feed across the UK - we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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