SYSTEM all green source truelocal.com.au queue 18,492 pages p99 latency 189ms dataflirt.com · scraper/truelocal-com.au
RUN - 31 active pipelines - truelocal.com.au live

TrueLocal data,
at warehouse scale.

We extract verified Australian business listings, contact information, category tags, and user reviews from TrueLocal. Delivered as clean JSON, CSV, or Parquet to S3, BigQuery, or Snowflake on your cadence.

Businesses extracted
1.2M /month
Review records
342K /week
Category updates
89K /run
Active pipelines
31
Uptime
99.94%
Data Dictionary

Every field we extract from truelocal.com.au

Structured, schema-consistent data across all major object types — delivered clean, typed, and ready to query.

Complete list of extractable fields for Business Profiles objects from truelocal.com.au. All fields typed and schema-versioned.

business_idnameurlcategorysub_categorydescriptionclaimed_statusabnyear_establishedscraped_at
business_profiles
● 200 OK
"business_id": "TL_938472",
"name": "Sydney Plumbing Pros",
"url": "https://www.truelocal.com.au/business/sydney-plumbing-pros/sydney",
"category": "Trades",
"claimed_status": true,
"abn": "12345678901",
"year_established": 2012,
"scraped_at": "2026-05-12T09:14:00Z"
# business_idnameurlcategorysub_categorydescription
1
2
3

Complete list of extractable fields for Contact & Location objects from truelocal.com.au. All fields typed and schema-versioned.

business_idphoneemailwebsitestreet_addresssuburbstatepostcodelatitudelongitude
contact_& location
● 200 OK
"business_id": "TL_938472",
"phone": "02 9123 4567",
"website": "https://sydneyplumbingpros.com.au",
"street_address": "45 George Street",
"suburb": "Sydney",
"state": "NSW",
"postcode": "2000",
"latitude": -33.8688,
"longitude": 151.2093
# business_idphoneemailwebsitestreet_addresssuburb
1
2
3

Complete list of extractable fields for Reviews & Ratings objects from truelocal.com.au. All fields typed and schema-versioned.

review_idbusiness_idreviewer_nameratingreview_titlereview_bodyreview_datehelpful_votesresponse_from_owner
reviews_& ratings
● 200 OK
"review_id": "REV_88492",
"business_id": "TL_938472",
"reviewer_name": "John D.",
"rating": 5,
"review_title": "Fast and reliable",
"review_body": "Arrived within an hour and fixed the leak quickly.",
"review_date": "2026-04-18",
"response_from_owner": "Thanks John, glad we could help out!"
# review_idbusiness_idreviewer_nameratingreview_titlereview_body
1
2
3

Complete list of extractable fields for Operating Hours objects from truelocal.com.au. All fields typed and schema-versioned.

business_idmonday_openmonday_closetuesday_opentuesday_closewednesday_openwednesday_closepublic_holidays_statustimezone
operating_hours
● 200 OK
"business_id": "TL_938472",
"monday_open": "07:00",
"monday_close": "17:00",
"tuesday_open": "07:00",
"tuesday_close": "17:00",
"public_holidays_status": "Closed",
"timezone": "Australia/Sydney"
# business_idmonday_openmonday_closetuesday_opentuesday_closewednesday_open
1
2
3

Complete list of extractable fields for Search Results objects from truelocal.com.au. All fields typed and schema-versioned.

keywordlocationpositionbusiness_idnameratingreview_countsponsoredscraped_at
search_results
● 200 OK
"keyword": "plumber",
"location": "Sydney NSW",
"position": 3,
"business_id": "TL_938472",
"name": "Sydney Plumbing Pros",
"rating": 4.8,
"review_count": 124,
"sponsored": false,
"scraped_at": "2026-05-12T09:14:33Z"
# keywordlocationpositionbusiness_idnamerating
1
2
3

Capabilities

Everything you need from TrueLocal

Our TrueLocal scraper handles every layer of the directory: business profiles, dynamic phone number reveals, category taxonomy, and the review corpus with JavaScript rendering and anti-bot circumvention built in.

Full Business Profile Extraction

Extract business names, ABNs, descriptions, claimed status, and founding years directly from TrueLocal listings.

Contact Information Parsing

Capture phone numbers, public email addresses, and external website links. We handle click-to-reveal JavaScript elements automatically.

Geolocation & Suburb Mapping

Extract street addresses, suburbs, states, postcodes, and embedded map coordinates for spatial analysis.

Category & Tag Taxonomy

Map businesses to their primary and secondary TrueLocal categories to build accurate industry segments.

Review & Rating Mining

Extract full review text, star ratings, reviewer names, dates, and owner responses across paginated review sections.

Operating Hours Capture

Parse daily schedules, weekend availability, and public holiday trading statuses mapped to local Australian timezones.

Search Result Scraping

Track organic versus sponsored positions for specific keyword and suburb combinations to monitor local SEO performance.

Claimed vs Unclaimed Status

Identify businesses that have not yet claimed their TrueLocal profiles, providing prime targets for agency outreach.

Scheduled & Streaming Modes

Run one-off bulk exports of entire states or configure continuous pipelines at weekly cadences with change detection.

// engagement pipeline

From suburb list to warehouse record

Brief in. Clean data out.

Define Scope
d 0

Provide postcodes, states, categories, or keywords. We design the extraction schema together.

Pipeline Build
d 2–4

We configure Scrapy and Playwright crawlers, proxy rotation for AU regions, and session management.

Validation & QA
d 4–6

Schema validation, null-rate checks, location mapping, and sample reviews before full launch.

Delivery
ongoing

JSON, CSV, or Parquet pushed to your S3 bucket, BigQuery dataset, or Snowflake stage on agreed cadence.

Under the hood

How our TrueLocal pipeline handles the hard parts

Directory sites employ rate limiting and layout variations. Here is how we maintain data integrity and avoid IP bans.

pipeline-monitor · truelocal.com.au · live ● active
// fingerprinting
Identity rotation
TLS fingerprintrandomised
User-agentrotated
IP poolresidential
Challenges blocked0
// pagination
Page coverage
48,291 pages queued running
// observability
Pipeline health
99.9%
uptime
142ms
p99 lat
0.3%
null rate
2
alerts
Anti-bot layer
AU Residential proxy rotation

TrueLocal employs rate limiting and geoblocking. Our crawlers use Australian residential ISP proxies with realistic browser fingerprints and randomised request timing to maintain high success rates.

JavaScript rendering
Phone number unmasking

Contact details on TrueLocal often require user interaction to display. We run full Playwright browser sessions to execute JavaScript and trigger click-to-reveal elements, capturing data that basic HTTP clients miss.

Deep traversal
Pagination and taxonomy handling

Extracting a full category across a state requires traversing complex nested pagination. Our orchestration logic recursively crawls suburb and category indexes to ensure complete coverage without infinite loops.

Schema stability
Handling layout variations

Claimed profiles feature different DOM structures than unclaimed profiles. Our selector strategy uses multiple fallback chains per field to ensure accurate extraction regardless of the listing format.

Monitoring & alerting
24/7 pipeline health

Every run emits structured logs to our observability stack. We alert on null-rate spikes, schema drift, and coverage drops. SLA uptime is contractual, not aspirational.

Applications

Who uses TrueLocal data and how

Teams across industries use truelocal.com.au data to build competitive products and smarter operations.

01
B2B Lead Generation

Sales teams extract contact details and claimed status to build targeted outreach lists for Australian SMBs.

02
Local SEO Monitoring

Marketing agencies track client visibility and keyword rankings across specific suburbs and categories.

03
Market Research & Expansion

Retailers analyse business density and competitor locations by postcode to identify optimal sites for new branches.

04
Reputation Management

Brands monitor customer reviews and ratings at scale to detect service issues and track sentiment trends.

05
Directory Aggregation

Niche industry portals ingest TrueLocal data to enrich their own business listings and verify contact details.

06
Competitor Analysis

Service providers track competitor operating hours, service offerings, and customer feedback to optimise their own positioning.

Why DataFlirt

"TrueLocal holds the definitive map of Australian small businesses, but extracting accurate suburb-level directory data requires purpose-built infrastructure."

Scraping TrueLocal at scale means handling aggressive rate limits, JavaScript-rendered phone numbers, and deep pagination across thousands of Australian suburbs. DataFlirt manages the proxy rotation and extraction logic so your team can focus on using the data.

Technical Spec

TrueLocal scraper technical capabilities

Everything supported by our truelocal.com.au scraper — rendered SPA elements, auth walls, rate-limit evasion and beyond.

JavaScript rendering
Full Playwright sessions required for phone number reveals and dynamic maps
Supported
AU Residential proxy rotation
ISP-grade residential IPs from Australian pools rotated per request
Supported
Suburb/Postcode targeting
Precise extraction scoped by specific Australian geographic boundaries
Supported
Review pagination
Full review corpus including historical data across all pages
Supported
Owner response extraction
Captures business owner replies to individual customer reviews
Supported
Change detection (diffs)
Hash-based diff to only emit records with changed fields since last run
Supported
Webhook delivery
HTTP POST per record or batch for real-time downstream processing
Supported
Business owner portal messaging
Gated direct messaging functionality requires authenticated sessions
Partial
Reviewer account history
Private user account data and historical activity logs
Partial
Infrastructure

Infrastructure powering the TrueLocal pipeline

Open-source tooling on proven cloud infra — no vendor lock-in, full observability.

ScrapyPlaywrightPython 3.12RedisPostgreSQLApache AirflowAWS LambdaS3CloudWatch2CaptchaCapSolverResidential ProxiesDockerKubernetesGrafanaPrometheus
Scrapy + Playwright Stack

Scrapy handles crawl orchestration, deduplication, and retry logic. Playwright handles JavaScript rendering and interaction flows for masked contact details.

AU Residential Proxy Infrastructure

We maintain pools of residential ISP proxies across Australian regions. Rotation happens per-request with sticky sessions where required to prevent geoblocking.

Cloud-Native Orchestration

Pipelines run on AWS Lambda and ECS. Airflow handles scheduling, dependency management, and SLA alerting. All state stored in managed Postgres.

Output & Delivery

Your data, your destination

Data delivered to where your team already works — no new tooling required.

JSON
Newline-delimited or nested schema versioned per run
CSV
Flat file with typed columns for direct analysis
XLS
Excel compatible format for business teams
Parquet
Columnar format for BigQuery, Snowflake, Athena
AWS S3
Direct bucket delivery compatible with any data lake
Webhook
HTTP POST per record for real-time downstream processing
API
RESTful endpoints to query extracted datasets
BigQuery
Streamed directly into your dataset with schema auto-detect
Snowflake
Stage and COPY INTO workflow for incremental updates
PostgreSQL
Upsert into your existing schema with conflict resolution
S3
Direct bucket delivery — compatible with any data lake
// faq

Common questions.

About truelocal.com.au scraping, legality, and pipeline operations.

Ask us directly →
Is scraping TrueLocal legal?

Scraping publicly available information from TrueLocal is generally permissible under applicable law. DataFlirt targets only public, non-authenticated business directory and review data. We do not extract personal data behind authentication walls. Clients should review TrueLocal terms of service and consult legal counsel for specific use cases.

How do you bypass TrueLocal rate limits?

We use Australian residential ISP proxies, full Playwright browser sessions with realistic fingerprints, and request timing modelled on human behaviour to distribute load and avoid IP bans.

Can you target specific Australian states or postcodes?

Yes. Pipelines can be configured to scrape specific suburbs, postcodes, or entire states based on your exact targeting requirements.

Do you extract hidden or masked phone numbers?

Yes. We utilise headless browsers to execute the necessary JavaScript functions that reveal masked phone numbers on business profile pages.

How fresh is the directory data?

Data freshness depends on your chosen schedule. We support one-off historical dumps as well as daily, weekly, or monthly continuous updates.

Can you track changes in business reviews over time?

Yes. Every pipeline run produces timestamped snapshots. We maintain a time-series table per business for rating changes and new review counts.

What is the minimum viable engagement?

Our smallest packages start at a defined category or suburb list with weekly delivery. For full national directory extraction, we price based on volume and delivery frequency.

$ dataflirt scope --new-project --source=truelocal.com.au ready

Tell us what
to extract.
We do the rest.

20-minute scoping call. Pilot dataset within the week. Production within two. Whether you need a one-off export of NSW plumbers or a continuous feed of Australian business reviews, we scope, build, and operate the pipeline. Tell us what you need.

hello@dataflirt.com · Bengaluru · IST · typical reply < 4h
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